Social marketing discipline must be borne in mind

Today, businesses need to look at social media marketing from different perspectives. Some companies believe that social marketing is an extension of offline and online marketing in media outlets, while others believe that social media is the best way to keep in touch with existing customers. No matter what the enterprise comes to social media with what purpose, these 21 discipline must bear in mind.

1. There is no shortcut: Social media operations require a long period of time to accumulate and a lot of effort to pay.

2. Contribution content: Adhere to the community to contribute valuable content, so that your brand is needed.

3. Become an expert: provide professional advice to fans in the industry.

4. Meaningful dialogue: Ensure that your statements and dialogues are valuable to the target population and do not make meaningless statements.

5. TB ≠ efficiency: actively interact with fans and potential customers, but never make noise.

6. Quality > Quantity: Provide concise and high quality interaction.

7. Do not be self-centered.

8. Sincerity: Use your own humor, knowledge and so on to be truly attractive.

9. Communication is two-way: do not simply instill enterprise information into the audience, but listen to the user's message actively.

10. Mutual powder is not equal to license: Becoming a fan doesn't mean you have the right to disturb the lives of others.

11. Empowerment does not equal rights: fan empowerment doesn't mean they have to listen to your ideas.

12. Follow the trend: Timely use of the latest hottest topics to interact with users.

13. Measuring Achievement: Social marketing cannot exist separately from ROI and requires an appropriate ROI measure.

14. Access to rich information through interaction.

15. Use of pictures and multimedia.

16. Don't ignore anyone who interacts with you.

17. Maintain etiquette: The face of angry customers should also be polite.

18. Patience is the key: social marketing rarely produces immediate results, and must wait patiently for results to occur.

19. Don't spread your energies around too many groups.

20. Maintain the brand blog.

21. Enjoy the fun!