Social Network Marketing (II.) characteristics of domestic social networking sites (i)

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Social Network Marketing (II.)

Characteristics of domestic social networking sites (i)

The last article has been published for the past two months. I am very sorry, I have been busy with the transformation of a product park. A product park in the first half of the manual, but because of the other shareholder's idea of the relationship, more time is in making gifts.

In fact, a product of the original intention is to create a domestic manual well-known web site, to let the handicraft industry in the domestic faster and better development. So in the past period of time focused on a product of the work of the focus from the gift to the hand.

For a quality of the park is a manual exchange platform and handmade excellent trading platform such characteristics, we will naturally think of social network marketing as our network marketing the most important. Because, if you go to a product park to see, you will find that a lot of handmade artists on the outstanding works are too beautiful too good-looking, and even have a hand-creating user to tell us, "Your site is very fun, than the mushroom street beautiful said much better." These are wonderful things that are ideal for social networking, that is, the spread and promotion of social network sites. After all, most people, whether it is the beauty of the girl or the Big Boy, will like good things, once see good things will want to share with friends and classmates. So we have a quality Park marketing team spend a lot of time to study the domestic social networking sites. Of course, because of our observation angle and the ability to observe the depth of the limitations, may let everyone feel summed up not good enough, but the spirit of sharing, we are a product of the marketing team, or bravely we see the thought summed up to share the things to everyone.

Domestic social networking sites are roughly these: Sina Weibo, Tencent Weibo, QQ space, friends nets, watercress, happy net, Renren, Baidu Bar, Baidu space.

Then we will take a moment to analyze the summary.

First, Sina Weibo, which is one of the most widely involved users in China, attracts the widest social stratum.

Here, we can see celebrities, golden collars, white-collar workers, students, housewives and so on all kinds of internet users. So in such a large range of users, Sina Weibo also hides a lot of the target user groups, such as literary youth, small fresh, handmade enthusiasts, like original creative people. As far as we know, among the users of Sina Weibo, there are at least 10,000 people who label themselves as literary and artistic youth; So in Sina Weibo, we can find a lot of hand-like handmade, like creativity, like personality of the target users.

Moreover, Sina Weibo has a very important feature, is its media properties. Many of the social hotspots are from Sina Weibo.

Therefore, in response to these characteristics of Sina Weibo, most of the social marketing will be generated on Sina Weibo, Sina Weibo on the marketing work of professional marketing agencies is also very much. Once a topic is directed to a hot topic, the marketing effect will be huge. Sina Weibo has become the most important platform for social network marketing organizations to research and practice social marketing.

Second, Tencent Weibo, which is a QQ user to expand the micro-blog, in the huge QQ users on the basis of Tencent Weibo, as always, walked the QQ route. Tencent Weibo also crouching Tiger Hidden Dragon, users include all levels of people. Here we can also see a lot of celebrities, some celebrities have to open Sina Weibo and Tencent Weibo, of course, there are a large number of celebrities only opened Tencent Weibo, is because Tencent Weibo and QQ have a relatively tight bundle. Many celebrities who are not playing a lot on the Internet will choose to open Weibo on Tencent Weibo because they can use it directly on QQ. Lindane, for example, is a typical celebrity who has only opened Tencent Weibo. And, of course, most of the non-Internet premium users only have Tencent Weibo, not Sina Weibo.

What are the biggest differences between Tencent Weibo and Sina Weibo? According to a product of our marketing team analysis, if you want to distinguish, or simply use a word to distinguish, that is, Sina Weibo more mainstream, Tencent Weibo users and content more focused on the younger and Non-mainstream. is not to say that a product of the marketing team to the Tencent Micro Bo to see low-end, but Sina Weibo does have more mainstream people active. Mr. Wang, for example, has an open account in two microblogs, but Wang Shi rarely forwards or interacts with Tencent Weibo, but Wang will interact with his followers and some of his fans on Sina Weibo. From this perspective, we can see that many mainstream people will choose to stay on Sina Weibo. Naturally, it has developed into the difference between Sina Weibo and Tencent Weibo.

For the two main microblogging social platforms in China, the site will naturally find its target customers on Sina Weibo. After all, the current domestic handicraft industry and the United States and Japan and other developed countries, the handicraft industry still has a lot of gaps, so the current domestic people who are playing handmade and people who like the original creative hand or to concentrate on material life is already rich enough internet high-end user groups. Sina Weibo is a social networking site that gathers a relatively concentrated network of high-end users.

We can choose the platform based on the actual situation of our products to focus on promotion and marketing. For example, brand a goods of the business site may be more suitable for Tencent Weibo focus on promotion, game currency or game promotion may be more suitable for Tencent Weibo marketing focus.

The characteristics of domestic social networking sites include Renren, QQ space, friends NET, Baidu space Characteristics Summary