Soft Wen Marketing Five step customs clearance if you do a good job of soft text promotion

Source: Internet
Author: User

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I do network promotion also has a period of time, all kinds of promotion methods have been basically tried, basically each of the ways have their own advantages and disadvantages, but with so many promotional methods, or feel the best is the soft text promotion. Soft text promotion is really very powerful, I have a Web site in Shenzhen waste Plastic recycling network, here to talk about me is if the soft text to promote, as well as how to do soft text promotion how to achieve targeted.

Soft Wen, is undoubtedly in the article implied that we want to promote the product or service, is a way of SEM, this is currently well-known by many network marketers and recognized as the best network marketing methods. So do soft text promotion is not only simple hair ad, everywhere hair this kind of patch type of ad is very easy to arouse people's disgust, become the target, and make trouble to the site is blocked situation, that is not good. In fact, soft text promotion or to reasonable access to people's vision, and allow people to accept your promotion of products or services, and ultimately let this user become your product consumption followers, this is our ultimate goal. Soft text promotion not only in order to promote our website or services or products, write soft text at least to the user to play a certain role, that is to help them learn something.

Do soft text promotion must be targeted, then how to do this, I believe I have seen the summary of my own points, you will have a clue!

First, the soft content of high quality

As a qualified SEM officer, writing soft is essential to the basic skills, soft and writing, although there is no big correlation, but the minimum level of writing to be able to reach the high school level bar, grammar and sentence to be correct and fluent, can not appear typos and statements, can not be inconsistent, these are the most basic principles. So what is the quality of the soft wen? First, the soft text to write engaging, that is, let the audience see this article first feel is not advertising, and let them participate in, to achieve the effect of interaction that is the best. Second, the soft writing is clear and clear, so that the audience do not feel read this article feel obscure, and the lives of the audience close to that is the best. Again, write soft text to pay attention to the angle, that is, soft wen best stand in the user's perspective, for example, if you are writing a soft article for a product, then you use a user's point of view to objectively evaluate the product, this kind of soft text can arouse everyone's sympathy, but also will stimulate their desire to buy, people have a herd mentality, others used to say good, They are useless and then say yes. Four, soft wen is not long, but in fine, a read to let a person relaxed and happy short story will be more lethal than a very good but smelly and long article.

Second, soft wen to "soft"

The so-called "soft", which is the essence of soft, writing soft wen after all, and ordinary articles are different, but also with the pure advertising paste is different, after all, the soft text is to contain the nature of advertising, but not excessive, so this "degree" is really difficult to grasp. "Soft", requires that we can not be hard to put the ads in, this way is really a headache, watching the hate of the ad article can not play to the brand and service publicity, but will play a negative role. So we have a strong ability to integrate resources and deep writing skills, you may feel and the first write does not need much high level of writing a bit contradictory, but the general high quality of the SEM program is really those who write skills deep in the careful planning. For example, "where the object", this is not the average person can write out, the level of high is well-known. Soft wen "soft" also how to do now so that the audience remember our products, services or websites and other brands, but also to the actual help of the audience. For example, you are to do weight loss products, then you can write an article on how to lose weight or weight loss methods, the article reasonable for their own brand publicity, most users will accept this "soft" advertising, I do in Shenzhen waste plastic recycling Network is the time to do so, I recommend the reuse value of waste plastics to users in the information or community forums related to plastic recycling, and then put my Shenzhen waste plastic recycling network reasonably embedded in, so and the theme related to the general user is still very face, but also to give a IP or related waste items are directly formed a transaction.

Third, the soft text is targeted

Believe this to do SEM personnel know, targeted to put soft talent will bring the target audience groups. This is similar to Google AdSense, that is, the problem of matching degree, have done webmaster friends know to do AdSense ads and site content matching the higher, the more easily be clicked, and you put online advertising is the same, you can not in the tourism category of the site to put waste plastic recycling ads it? Do soft text targeted very important, such as I said above my own waste plastic recycling, then I will write the waste plastic recycled soft text to and waste plastic related forums or information sites. Generally this kind of soft text in the relevant relatively high site, will also give their own products or services to bring a good brand effect, and if you are advertising for their own website, then this chain effect is absolutely effective, but also high-quality. Again, for the site to write soft text of the way to get outside the chain, the best is to contribute to the relatively high weight of the site, such as A5, Chinaz, Eric, if the article was approved, the chain effect is super, in the further reproduced, the chain will be more, the weight of the site will be upgraded. However, the premise of publishing to these sites is that the soft text must be written and technical-related or experience-related, and can not pure ad, otherwise not pass audit, the most important is to Yanzhiyouwu, that is, to the reader is responsible, because most of the webmaster nets are some webmaster friends, they are eager to see fresh things every day, Content content of the article is the most popular.

Iv. Soft paper Launch cycle

Soft paper delivery cycle must be reasonable planning, planning the delivery of the most obvious effect, and is a steady stream of target customers, soft paper delivery cycle of 3 a week is enough, but these 3 articles must be high quality soft wen, one day to put 3 articles out, but to have a kind of the mentality of a long, the next time to cast an article is the best. A soft article in a related community to stay a day or can affect a part of the people, when the third day the user has forgotten your brand or website, your second soft Wen followed, the purpose is to make your brand, service or site at all times, the user's view, soft let the user in the mind to review your things, Also basically conforms to the human forgetting curve. You may say, since then, I send every day, this can not guarantee the user always remember us? Imagine, very that do, first of all, the premise is that you need to have a new soft wen, then this soft wen must be you carved carefully, time you can not do the quality of the article. On the other hand you have to take into account the user's habits, the general user of a few days to appear in the marketing ads are willing to accept, but no one can endure every day in a place to see your ads on the home page. Comprehensive view, the rational planning of soft paper delivery cycle, will have a good effect on the launch.

V. Evaluation of the effect of soft paper

Many people will say that this is superfluous, but this one is the most important one. Not to say that one of our marketing plans went out, and ended, we have to do the latter work is the most important, soft text delivery effect evaluation is for us to put the soft effect tracking and results analysis. This analysis can be done at the end of each month, creating a data table of results, detailing the user's behavior and feedback to our service or product. In fact, this is as a necessary quality of SEM personnel, must have a strong logical thinking ability and data analysis capabilities. The effect assessment includes many, the most direct is can calculate one months, a quarter or a year how many users to our service, the product or the website has the understanding or further has the purchase or the consumption behavior. In fact, this last point can be expanded in many aspects, if it is a website, it can be counted on the site traffic, PV, UV, and then to understand the conversion rate, user stickiness and so on, the key to see your service is what your assessment criteria is.

I think, as a SEM personnel, in writing soft text and put the soft text attention above 5 points, so basically you in the soft marketing no big deal, the key words or their own more summary and thinking, although I do network promotion has a period of time, but I am also a new person, I do not think I summed up the must be the best, But hope is the most practical is enough, if you can help everyone, it is an honor, if you feel not very much, also welcome everyone to Pat Bricks. This article from the Shenzhen scrap Metal Recycling Network www.cx338.com Original, reproduced please specify the source! At the same time, thank Webmaster Network, next time what better experience hope to share with you, also hope that we can support a lot of small station!

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