Soft writing: The opposite of the way to let users understand your product defects

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Do you have any flaws in your product? Don't be afraid, say, greet you not all are knives and swords. Shop mother found that at present, most of the promotion of soft Wen, for their own products or promotion stations are my quality is super good, my price is ultra-low, my design is Ultra avantgarde, my users and so on, I would like to be all the words of praise in the world are not enough, said the shortcomings? Well, my biggest drawback is that I have no faults!!!

Alas ~ things and the opposite, you can not change the way of thinking?

In the case of Shop mom's editor, if I want to understand and buy a product, I will look at the advantages of this product first, but my heart has 15% is in the state of distrust, advertising and business propaganda, how many will have exaggerated ingredients, even if you say no, I would think there, this time, I will look for this product's shortcomings , at least I want to know what problems I will have after the purchase, the first aspect, I think this is what I need to know, I am in the bottom of the heart, then the problem I will not panic; the second aspect, I will feel that the products directly listed the shortcomings of the business more reliable, he respected the consumer's right to know, And be able to face up to their own problems is a responsible for the cognitive business.

Think about it, businessmen will vigorously promote their own is to sell at a loss, but in the consumer's thinking, there is no money-making businessman, so how you say you lose, even if you are really a loss, consumers are also most do not believe. In the same way, how do you say your product is good, there are also a majority of consumers will think you this is propaganda, publicity of course will say their own things good, which have to sell things people say their own things bad, at this time you if appropriate also listed the shortcomings of the product, it will be possible to get you unexpected good results.

Another place to the merchant's side, the store mother also reminded, here's the list of shortcomings to have a moderate, there is no need for nothing, you can make a list of products used in the areas of attention, or what the current products are not enough, but also to consumers to ensure that they have recognized these deficiencies and in the efforts to improve, Commitment to these issues after the improvement of the user will gain and benefits, so that consumers will maintain a long-term concern, this method of operation is currently used in the network software such as soft text promotion, other product types can also be appropriate to use this way to operate the promotion.

There is no need to doubt whether it is necessary to proactively expose the shortcomings of the product, this requires businesses to their own products have confidence, but also need businesses to their products have a high degree of recognition, their products are far greater than the advantages of exposure to the shortcomings, if you have these as bedding, then completely can use this way, And the real intention of consumers will not be away from you, in this initiative of sincerity, the immediate foothold in the consumer side, it is easier to get consumer trust to accept you and your products.

In addition, the store mother also briefly summed up a few more commonly used and available in the soft writing style:

1, reports: can be made by manufacturers, sellers, consumers, third party (Ah, this refers to the bystander ^O^), the authority of different roles of the product review or analysis, this report can be good, can be bad, see how to use, the bad here is not refers to the defamation, for example, shop mother has used such soft text title "June is difficult to endure the economic cold winter famous source network ' shop Mom ' difficult to operate", ah, later found that the number of visits in a period of time to get a lot of promotion, the original successful case of people like to see, the failure of the case is also a lot of people like to see, some of them hope to learn and learn, and some is to "establish happiness" , hehe, no matter which one, your soft purpose achieves, this kind of custom "negative" report, the shop mother does not suggest to use in the product, uses in some needs to visit the popular website The function is more obvious.

2, the story: the use of soft writing most of a form, do not know how to write? To buy this "bosom friend" and so on know, the author has read a story before, the title is clear, the figure is concise, the content of contradictions and reasonable, the story process orderly, and so read finally suddenly found that this is an X thin weight loss products soft Wen, OH , I really recommend that you go to see what "bosom friend" such as the emotional category of articles, the above soft wen is really worth learning, write stories equivalent to writing a text, that is, read more listen, have stories to write stories, no story of a story, haha haha.

3, the media: Now the network media form a lot of adaptation or a spoof of popular songs or movies can also try, this difficulty may be relative to the text to a higher point, need to understand the relevant technical knowledge, but the figure, Shadow, Wen, sound four aspects of the bombing, not enough of your product fart Oh!

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