Sogou launched the independent mobile search client Sogou Search

If you happen to be searching with Sogou, you will find that its logo has changed a lot. At the same time also changed, Sogou launched an independent mobile search client "Sogou search", further integration of Tencent and Sohu Resources, emphasizing mobile search and social integration, enrich mobile search use scenes.

I think most people know the way to Sogou, at least I know the way Sogou, is from its input method, but Wang Xiaoquan the original idea is to create a search brand. So after the Tencent 448 million dollar strategic investment Sogou, Sogou has been searching for new growth point, and Tencent in technology, products, traffic and data to launch a lot of cooperation. The launch of the "Sogou search" mobile clients, Tencent shares after the launch of the first product.

Although the application itself does not show up, but according to Wang Xiaoquan, the new Sogou search client will be used as a heavyweight application, bringing a new way of connecting link:

1 continued to continue the three-stage rockets: That is, we are familiar with the input method driven by the browser, browser-driven search engine, but in addition to the existing Sogou browser, but also into the new joined the QQ browser, together with the attack search market. Sogou Search client More like Baidu client, go is a minimalist route.

2 Light weight combined auxiliary play: In addition to the Android version of the Sogou search client, there is a Sogou APK Web links will appear, through and Tencent and Sohu cooperation, implanted into the various wireless internet resources inside. At the scene of the conference, the guests showed us the specific practices of these resources integration, in Sohu, QQ browser, hand teng net, such as mobile end is implanted search box.

3 Social Search: After the six months of integration with the search, and Tencent's strategic deployment, Sogou is going to the mobile end of the search gene and social gene combination. Specifically, the search is a machine to solve the problem, and social focus on the establishment of the ecological, free sharing and growth by netizens, the combination of the two and then into the information itself, the formation of a person + information + people's triangular model, may create a new search field of play.

It is understood that Sogou search is beginning to fully settled Tencent's product line, including QQ, Qzone, Tencent Network, QQ browser and QQ Web site navigation, mobile phone QQ browser. Wang Xiaoquan also confirmed that Sogou will also receive a letter, but did not disclose the specific product form. Most people speculate that it is possible to use keywords to direct specific vertical content, such as a specific restaurant or service, in a chat with a friend.

The comparison lets the person have the sentiment is Wang Xiaoquan in the press conference straightforward, he admits frankly, actually in the past decade Sogou search did not do up, but he also responded, the Sogou in very early has the comparatively perfect accurate search, the grasping and the Big Data analysis technology:

In fact, we have not mentioned before, in Sogou Pinyin input method inside, has been to search for the core model. We started from 06 to 07. For example, big data, then pinyin input method why so easy to use. In fact, because we use the search engine to the entire Internet page to grasp down, then in the analysis, which new words, word frequency, syntactic relations, so the search of the technical team, we used a lot of power, can make it into a brand, every day will use search on the internet to grab a lot of text content keywords.

A few days ago UC Browser also officially launched its mobile search engine "God horse", according to Yu said, the current "God horse" search penetration rate has exceeded 20%, has covered 100 million of users, ranked second in the market. Although Wang Xiaoquan on Weibo said, "God horse" search has been ranked Baidu, Sogou after the third place. But the two view of mobile search is quite consistent, mobile search than PC search has a greater imagination, and the PC domain search overlord, may not continue to dominate the mobile end.