Sogou Pinyin to disrupt the search war damage to the electrical traffic entrance

"Billion Power network" March 6 news, billion power network learned that Sogou input method and recently updated the latest version, which added the "heart" function, according to user input content to provide search services. The move was interpreted by the industry as a way to intercept search engine wandering and indirectly compete for market share. Because the function also contains the search results of the website of the electric dealer, the analyst pointed out that Sogou input method in the "3B" war, but also spread to the power of the source of the site traffic.

According to billion power network to try to use the new version of Sogou input method, in the Baidu search box input "jingdong" words, then directly to the East Jingdong Mall official website entrance. Users do not need to click the Search button, but enter "0" can jump directly.

Relevant people, Sogou Input Method 2.0 version of the "Heart" function, will involve film and television, music, web sites, train tickets, software and many other entrances to the direct, which is one of the most important service.

Analysts pointed out that the new Sogou method is Sogou bypass the browser, directly rob the search market share of the important weight. As a result of browser market, 360 has become Sogou's ceiling, Baidu search also hinder the search for Sogou the pace of progress, the latter must adopt "extraordinary means." Since the input interface is more simplified than the search box, save user clicks, the higher permeability of sogou Pinyin (user volume of more than 300 million, market share up to 83.6%) is the best impact on the competitor's weapons.

At the same time, there are concerns in the industry, Sogou against Baidu and the use of 360 of the diversion tactic may be the impact of the flow of electricity. At present, search engine and navigation website, still is the main source of the upstream traffic of the electric quotient website, the purchase cost of the keyword only rises not to drop, to the electric business enterprise to cause the big pressure. "If sogou pinyin can be used to kill a new market pattern, the premise of diversified competition, to reduce the promotion costs." ”

However, it is noteworthy that Sogou input method of "heart" function is not only for Baidu, 360 search engines, including the internal search box of the Electronic business site also applies. Billion power network in a Amoy network use sogou Pinyin, input Jingdong Mall, in Jingdong Mall input suning easy to buy words, can jump each other. , and even to "guess you like" form, to provide users with a number of related electronic business sites.

This also means that Sogou input method will be aimed at all "search" products, its more destructive, it is possible to completely break the boundaries between the electrical business site, so that the source of traffic is full of uncertainty.