Solar industry to meet the "collapse of the Tide" brand concentration will improve

Since June this year, China's solar enterprises have been plunged into the "collapse of the tide" of the vicious circle, especially the October Rizhao solar energy Enterprises "collapse tide" concentrated eruption, in the industry triggered a not small "earthquake." The reporter recently found that in the "collapse of the Tide", the majority of the affected are small business, some qualified big brands not only unaffected by its impact, but also in the release of the market demand to benefit. Some data show that in the "collapse of the Tide", only the small and medium-sized solar brands in Shandong Rizhao half in production, is expected next year some of the production of semi-production of solar energy enterprises will be completely out of the market. But in stark contrast to this, some of the big brands are not only not the phenomenon of production, but again to expand production capacity. Among them, Haier solar energy in Wuhan on December 2 set up a new production line, its annual production capacity will reach more than 1.2 million units. "The solar energy into the ' closed tide ' is also an inevitable trend in recent years, which not only can eliminate some of the workshop-type small enterprises, but also release more market demand, further enhance the brand concentration." "industry experts said that in fact, as early as May this year, for the industry's brand concentration and other problems, the ministry has released the" on the promotion of solar water heater industry's healthy development guidance ", put forward to 2015 to cultivate 3 leading enterprises, and gradually improve the leading backbone enterprises brand influence. And this industry adjustment, some small and medium enterprises exit, it further promoted to Haier as the representative of large enterprises market share. Reporter learned that, as a leading enterprise, Haier solar in the "collapse of the Tide" not only expand production capacity, but also by virtue of product innovation has won the recognition of many users, to achieve the trend of growth. Its innovative research and development of the flat roof machine in addition to avoid the glass tube products fragile defects, the extension of solar energy service life, breaking the city installation constraints of the problem, but also realized the pressure bath, so that bathing more comfortable. and the innovative introduction of the dual thermal combination machine, not only to continue the advantages of ordinary solar products, using the combination of electric water heaters, but also to avoid some of the drawbacks of ordinary solar energy to achieve complementary advantages. In addition, in the face of the brutal industry reshuffle, Haier Solar energy is the introduction of township market Strategy, Urban market strategy, engineering market strategy, and further improve market share. According to data released by the National Bureau of Statistics, Haier Flat panel solar energy to 12.92% of the sales market share to obtain the first nationwide sales, Haier Solar is also selected as the 2012 's most popular solar brand. The reporter also learned that, although by virtue of product innovation has won the recognition of different users around the world, but Haier and its various product line efforts have not stopped, now in the network strategy led by the wisdom of the family as the center is to provide users with the best experience of the network era of wisdom. At present, the "one Cloud N End" of the industrial structure, will each category of products into Internet terminals, to achieve human and human, and household appliances, home appliances and home appliances communication between the exchange, so that users no matter when and where can fully enjoy the intelligentGeneration of the best application services for consumers to create a complete intelligent family life platform.