Solving traffic problems and business model problems poke open the Internet thinking that layer of window paper

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Internet thinking has recently been clamoring for regret. The internet has been no shortage of chicken blood, and double 11, Taobao day Cat 35 billion is let us feel the Internet.

Some people in the traditional industry said coldly, such as the real estate eminent person Ren Zhiqiang said on Weibo: more than 30 billion, hehe, not enough money. And Wanda's Wang is known to do electricity Shangxian burn a billions of does not matter.

The internet thinking and the traditional industry again stand on the opposite side, but it just reflects the shortcomings of both sides. In this world, there is no perpetual motion and million essential oil. Whether the Internet or the traditional industry, should not despise the Internet industry and traditional industries, should use a dialectical approach, take its essence to its dross, let the Internet for my use, this is the most fundamental.

Misunderstanding of Internet thinking in traditional industry

Still hear a lot of Hao boss, often attend some training and meetings, extravagantly, buy so-called Internet products, or hosting their own social marketing platform, seems to have the product and flow is all right.

Of course, there are also seemingly more professional bosses, their own high pay to dig a few talents, organize a team, burn a sum of money quickly after the door, and then lambaste the Internet is a liar.

Or, the traditional industry has a good understanding of the Internet, the development of their own thinking of products and models, put on the internet, preach some, and then see the day to eat, project start-up is a good wine table talk, and then there is no.

In the face of the Internet, the traditional industry should avoid impetuous, in-depth analysis of their own needs. The internet is a tangible thing, do not overdo myths, use the Internet, no longer need to argue. To meet the needs of the market, face up to the problem, solve the flow problem and business model problem is the traditional industry Internet thinking transformation.

The core of the misunderstanding: Understanding the nature of flow

Flow is not only the problem of traditional industry, but also a topic that puzzles the internet industry, is actually the first survival problem after the traditional industry internet, again good product, good model, no traffic there is no life, but invalid traffic is more deadly.

We need to differentiate the traffic attributes we need:

Platform-level products: a narrow flow source, but also the most challenging, it takes a long time to cultivate their own platform

Electrical and commercial products: is a large-scale consumption of the flow of products

Media properties Platform: Generate traffic, but traffic is hard to translate into income, can be transformed into influence

Social marketing Platform: consumption of traffic, but the test is the integration of platform operation capacity

In the short term, there is no flow support under the premise, in order to ensure the smooth project, there are many projects using the means to purchase traffic, assuming that the premise is the purchase of accurate flow, or have some effect, but in the long run, the normal operation is unfavorable, because there is no actual user stickiness.

More in-depth to understand that the flow of the Internet is the essence of users and services, but also user habits. It needs to operate, need plowing, accumulate over the cumulative. This is completely different from the traditional media, is definitely not a simple cover, but need to be deeply rooted.

In the short run, the purchase of traffic can gain a temporary prosperity, but after the false prosperity, the test is based on their own operational capabilities, the traditional industry's internet thinking, it should be reflected in this, the idea is: not because my product is good, customers will certainly use or buy my products and services. It is more important to realize the transformation of real traffic and the long-term operation.

The second problem: How to design a business model

Bring up the business model, the traditional industry practitioners must have a lot to say, in the shopping malls for many years, selling products, all kinds of promotions, playing is dazzling, the joy. It seems that this is the traditional industry's forte, the more so, the more error-prone.

Throughout the domestic Internet, the recent popular words are called: get cock silk of the world, is actually an internet person a self-deprecating. Internet users, the reason to produce a strong power, is everyone to the Internet society, a sense of identity, but also a high degree of identity. and the Internet platform, to provide users with the exception of a realization and experience space, but also provide services.

For example: On Taobao, merchants to users of services. To Baidu, Baidu to provide information services. The summary found that such services are very deep and professional, can be long-term plowing.

Therefore, the traditional business model is not simply to sell goods, but to provide a service based on internet characteristics.

For various industries, we will find that traditional industries will use their own resources to design their own business model on the Internet, but often ignore the user's service, or simply build some of the services they think users need, lack depth and professionalism, and cannot persist for a long time, resulting in project failure.

However, in this process, we need to see: The business model can determine the early Internet products and services, services, the depth of the decision price, determine the price at the same time determine the cost, the cost of a certain amount of consumption and consumption capacity to decide.

Therefore, only long-term based on product depth of service, plowing, can make this process to form a closed loop, each link is indispensable, this is the traditional industry lack of so-called internet thinking.

The collision between Internet thinking and traditional industry

After learning the pain of the traditional industry, it is not difficult to find internet thinking in the combination with the traditional industry errors, because we will make similar to the traditional industry errors, such as: the identification of their own product users will love, their services must be the best user experience, which, we lack of the industry in-depth understanding. Due to the lack of depth of service, but also the sale of their own value.

For example, these two years in a very bad buy net, survived very little, this is because the depth of service is not enough, but his relatively high cost, and similar to just in the controversy listed in the 58, per capita output is very low, the profit is very thin. Service depth and cost, and their own products are linked.

For this: we should deepen our understanding of the industry, not necessarily greedy for all-inclusive. Similar to a lot of vertical portals, often only in one industry, but profit margin is far higher than similar to 58 of the same city and other sites, which is the benefits of service depth.

Try to understand the industry, especially the traditional industries, we will still encounter many problems, such as industry choice, high value-added, high profit of the industry, must be the first choice.

Deep understanding of the industry, in addition to understanding the broad prospects of the industry, we should pay attention to the existing industry chain structure, product production, circulation links in the people, things and other factors that may affect the flow of consumption. Pay attention to the information construction of enterprises, and gradually promote the Internet awareness of the industry.

On the basis of a deeper understanding of the industry, to establish their own products, the core of the product is also to provide services, the provision of services required by the industry, may not necessarily be to follow the trend to do a popular product, pay attention to the transformation of the core needs of enterprises, the establishment and formation of industry-owned products and services system, from the gradual development of To form the greatest value.

Internet thinking, internet people not only put the traditional industry products on the Internet, but based on the Internet user experience, in addition to technical means of change, bring product changes, and more in the marketing to the traditional industry in the channels and means of innovation, traditional industry contact with the Internet is not low price can be popular, Both sides must fully understand the user, can combine own superiority, wins the user, wins the bigger market.

Initially, there was an invisible wall between the tradition and the Internet. The traditional side that put things on a website is the Internet, the internet's side that the traditional information on the site to solve the traditional problems. Finally, we found that only smashing the wall, is the Internet, is the real Internet service. (Text/Ningjie network Xinyu)