Some behaviors to be avoided in network marketing of enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Reasons for rejection: false original

With the rapid development of the Internet, doing network marketing enterprises more and more, this is a harmless move to the enterprise, but a lot of enterprises to be anxious, in doing the network marketing, did not make a good plan, began to implement the network marketing model, in fact, this is not only to do the network marketing taboo, but also do anything big taboo. Only the prophase planning is good, can do the follow-up work.

Below, small series for everyone to introduce if the enterprise want to do successful network marketing, the following kinds of behavior is to be avoided.

First, do not plan on the network marketing

Network Marketing is a systematic project, can not be carried out without planning, now a lot of enterprise network Marketing status is: No clear understanding of network marketing, most business owners or managers through newspapers, television and other media publicity or the introduction of friends, or the agitation of the salesman, realize that the network marketing, Through the Internet to expand their business and sales. So immediately arrange to contact the production site, release information, put into the network promotion. If you do not see the effect, immediately in the bottom of my heart on network marketing bias.

In fact, this form of "network Marketing" will only break the reputation of network marketing. An enterprise launches the network marketing, needs to combine own actual situation, carries on the demand analysis, the elaboration scientific plan, each work arrangement in place, the perseverance, causes the enterprise network marketing flow to be smooth, such can finally obtain the ideal network marketing effect.

Second: Website Construction redesign Light Application

The Construction Enterprise website is a very important link which carries on the network marketing. Although the website is an enterprise's façade, but its function also needs to be valued. Many companies think that the more beautiful the site, the more a good site, does not consider whether the site is in line with the needs of network marketing, whether it is convenient for future functional adjustment.

Website construction is to serve the needs of network marketing, this point must be clear. Website construction should be designed and applied equally. Not only focus on the image of the enterprise display, but also the Web site's network Marketing service functions and processes, pay attention to product or service display, user interaction, information retrieval, customer experience and other aspects of the construction, so that the site more practical and effective.

Third: blindly carry out mail marketing, mass information

Many enterprises in the early days of network marketing choose to send spam, or mass information to various types of BBS, blog and guest book. Although in the short term, the enterprise can receive some network marketing effect, but in the long run, the enterprise receives the harm to be much more than obtains the network marketing effect.

1: Corporate Image received damage

Spam is hated by netizens, and most of the spam is made up of purses, lack of integrity, inferior product quality and even malicious fraud, illegal products and other images. Once a company is associated with spam, its image is compromised in the minds of consumers.

2: Missed development opportunities

Second, once the enterprise is accustomed to the low price, self-damaging network marketing, blind pursuit of low pay high returns malformed Network marketing products, lack of correct understanding of ROI, it will be difficult to accept the real health benefits of network marketing services and products, missed network marketing opportunities and enterprise development opportunity.

Propaganda enterprise is necessary, but we can through some formal methods, such as Baidu promotion, website SEO optimization Strategies to achieve the site's propaganda effect.

Four: Network Marketing and marketing segmentation

Network Marketing is a part of the overall marketing strategy, is to achieve business sales and profitability of an important means, the need for online and offline combination to achieve good results. Many enterprises believe that the Internet is just a media, enterprises through the Internet to promote enterprises and products, improve brand awareness and corporate image even if the realization of network marketing; Network marketing is divided into corporate administration or customer service departments to carry out, marketing departments and network marketing functional departments in a fragmented relationship between the state. This is an incomplete network marketing awareness. Network marketing without network participation is not a real network marketing, it is difficult to achieve the "marketing" and "sales" this ultimate goal.

Five: blindly credulous search engine optimization

More and more enterprises realize that the performance of the search engine will directly affect the network marketing effect of the enterprise. Therefore, search engine optimization.

Search engine optimization is the main work through a number of algorithms and rankings, the site "transformation" to meet the taste of search engines, to obtain a better ranking results. As the saying goes, blindly credulous search engine optimization is a very dangerous thing. Search engine optimization and cheating often only one step of the difference, once convicted of cheating, not only the ideal optimization effect, will also be the search engine punishment.

Grasp the principle of "user experience as the center", and try to improve the user's feeling, is the correct network marketing ideas.

Six: Network Marketing weight Statistics light analysis

Most enterprises to carry out network marketing enterprises are more concerned about the effect of network marketing, but in the measurement of network marketing results above, there is a great misunderstanding: statistics, light analysis.

Many enterprises generally pay attention to the site's access volume and the world rankings, but the user's heads, the user's source analysis, keyword analysis of these more in-depth network marketing effect analysis has not been seriously.

A comprehensive network marketing effectiveness evaluation, should include the site access, user viscosity, source analysis, search engine keyword effect analysis, various types of product application effect analysis, and then according to these analysis, the next step of the network marketing work improvement proposals and plans.

In general, enterprises to engage in network marketing can be completed in a short time, according to the Enterprise's own situation to develop a reasonable network marketing plan, of course, need to pay special attention to these misunderstandings. Network marketing, said simple, but do it is a very difficult process, thoughtful, implementation, can make the entire Network marketing success.

The full text is optimized by the website Sharp Network: http://www.homr.cn/reorganization release, A5 starts, reprint please indicate the source.