Some feelings about using the SMO tools

Absrtact: I participated in an SMO marketing wave of yy voice sharing because SMO is a new thing, and many of my friends, including me, have a smattering of the SMO. Just because I have a lot of SMO on my blog, Dingdao asked me to share my use of these

I participated in a "SMO marketing wave" of yy voice sharing, because SMO was a new thing, and many of my friends, including me, had a smattering of the SMO. Just because I've got a lot of SMO tools on my blog, Dingdao asked me to share some of my feelings about using these tools.

What do I think social media is?

So, first of all talk about what is social media, I think social media is what, for ordinary webmaster, social media is Sina Weibo, Tencent Weibo, QQ space, everyone, watercress and so on these sites.

SMO brings the two most immediate needs to the site

The first aspect, regarding the flow, the flow this thing good monitoring, can judge the effect, but the general stationmaster does the SMO only to bring the very little flow, at present, the SMO brings the flow effect to be far inferior to the SEO effect. For example, some time ago Baidu closed the "micro-Blog search" function, at that time on the micro-blog to send some hot information, if with a link, can bring a very large flow from Baidu, but because of the well-known reasons, this function has been opened for a period of time on the closed. But I think the search engine's real time search will be a trend in the future.

Second, this is what I think the most important function of SMO-is "communication", if not the top marketing activities, the spread of the scope is not so wide, for small and medium-sized stations often for each article or product is forwarded more than 10 times more,

Many people pay too much attention to the flow from the "social media", and do not pay attention to the dissemination, I think the SMO's original intention is to pay attention to the "dissemination" of the effect, that is, the user's share, forwarding and reprint.

Although this may not have an immediate effect on the site, can not bring a large number of traffic, if it is reproduced, it may be detrimental to SEO optimization, but may also be negligible. Then I'll buy a story. In a moment I'll share a few examples to illustrate the role of the spread.

Advantages and disadvantages of SMO

Advantages

1: Convenient for other users to share (spread),

2: Convenient to share (spread), most of China's netizens like to see posts do not reply, the general article is to look away, even if only a click of the mouse to agree and oppose, he is lazy to point, let alone to submit to his share. Most people do not know the principle of "social sharing", they do not know what the number next to the article is doing.

Therefore, most of the Web site installed sharing tools, installed is only a device, so to facilitate their own promotion is also one of the needs.

Shortcomings：

Slow loading (or the server host problem will affect the speed of our website), the site data is sold (the service provider published statistics are from here), and on the other hand they can estimate the other site traffic and data.

But these are small problems, after all, free in the use of other people's things, in general, the use of SMO tools more advantages than disadvantages.

Discussion on homogeneity and competition of SMO

I think that the homogeneity of the function is inevitable, first of all, we have to recognize that, social sharing, is just a tool, is convenient to build web sites and social media bridge. The purpose of using the SMO tools is to expect someone to spread content and products.

and social web site on a few, such as Sina Weibo, Tencent Weibo, everyone, watercress, no matter how you can not share all of these sites, so that their function of homogenization is unavoidable, because the ultimate source of sharing is these several sites.

I think let more people use your website, the first point is to provide the real things for these stationmaster, for example, most stationmaster only cares about flow, then these companies should find a way for them convenient and quick to obtain traffic.

The second issue is competition. For example, sharing plug-ins, just the rise of the time, I used to add the net, in fact, the truth is very simple, I am most independent bloggers in the network, testing the next, found that the loading speed of the network is faster, so I used, not too many reasons.

Finally, then for the SMO plug-in service providers, such as "Lamp Heron" "Add Net" I think in the early stage is very important, that is, pull the user phase,

Once a user has used a tool, it is difficult to change it.

First change the template is a problem, if my blog if the change, but also to change more than 10 pages, and spend hours to generate static pages, too cumbersome, followed by the sharing of data import problems.

It is this year, their competition I also have some experience, for example, I used to add nets, the front also said to follow the bandwagon, and then pull to bshare staff to find me. At that time told me a lot, basically we go the different route. Differentiate the competition, let me use their tools.

I replaced the bshare in the back, the reason is very simple. If there are any problems in the future, you can find them directly to help me solve. More convenient, so it changed. Commonly known as "be PR".

If now I change will add nets, it is more difficult, because the data between them is not interoperability, if I changed the previous data are gone, how many people willing to do it?

also has the Lamp Heron's also an example, before I use the third party comment I use is the comment, many say, the Friend comments tool, uses the relatively disorderly. Later unified replaced by "Lamp Heron", began to think that these data can guide, the result of the Light Heron Yonder technicians tell cannot import. This is tantamount to a lot of comments before.

So I think that if the company can do a tool to import the data of other tools, then his webmaster is very competitive.

Written at the end:

Finally, I hope that the major tool makers the small webmaster to us a lot of attention, do not want to let Sina, NetEase installed your tools, our webmaster is your main source of income, if you help us a, especially to help competitors of the user, then you can get the world.