Some operational ways of medical websites in internet marketing

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About to enter the 2012, like Facebook, Weibo and so on through the Internet to play a huge role, infiltration of ordinary people's lives. While medical care is a topic that people always care about, the party and government also vigorously promote the development and perfection of medical cause. On this occasion, the establishment and popularization of private medical websites is necessary. In the actual operation, the author has some humble opinion, in order to reach the effect.

First: The medical profession should define the situation and its own position

New situation, new requirement, new position. In the present information age, people generally request the unimpeded information, the private hospital should play a transmitter role, publicity real-time medical document, this also can increase the website hits. At the same time, in the division of specialization at the moment, private hospitals have their own specialist professional advantages, can take advantage of, do not seek to be big, but to do strong, this is the site must be reflected.

Second: The design of the site to clear the object

The internet has the inevitable virtual nature, this is the hospital website must work hard to overcome. The hospital website is a business card for the hospital, which is clearly targeted at Internet users. Website construction should be based around this. To be sincere and true, to obtain the patient's trust, to provide patients with the real needs of information. These are embodied in all aspects of website design.

1. The theme of the expression, the hospital website theme style should be warm tone. Warm tones give a warm, reliable feeling. To visit the hospital website for the patient, seeking medical attention, so the request page can be opened quickly, require some pictures and special effects to deal with, and strive for simplicity. 2. The website's plate design, the plate design mainly includes the hospital general situation, the hospital news, the Doctor's Guide, the medical technology, the real time policy. The first three are mainly to obtain the user's trust, let the user understand the situation of the hospital, and convenient for patients to visit, and medical technology can be classified according to the Department of the hospital, the different departments for medical technology, and so on, the last plate is the current state of medical policy interpretation and the implementation of the hospital.

Third: The propaganda of the website

As a medical website, if the propaganda is not in place, it will not attract attention, then the medical site is in a non-existent. Because of the particularity of the medical website, the main use of the following four ways to promote:

1:. Media publicity, we through the newspaper and some of the internet media to do propaganda, such as 39, rest assured that the medical court, while publicizing the website of our site, so also promote our website. 2:seo optimization promotion, this is the most cost-effective and most effective way, through the various means of SEO, so that the site has a good ranking, and access to accurate traffic, which is commonly used in the way. 3. Soft and online questions and answers, and micro-blog, through Soft Wen and Baidu online questions and answers, Tianya question and so on the way to publicize our website, achieved good results. Some professional physicians open blogs and answer questions. 4. Through online activities to promote the Web site, sometimes, hospital organization activities, such as some of the epidemic of free clinics or the distribution of medical magazines, and can work with a number of university medical schools, while the site publicity, but also conducive to the promotion and promotion of the website.

IV: Website maintenance and update

Mainly two points: first, the site's security protection. The safety protection must have the professional standard, this is the medical website the most important. The second is the renewal of the subject, the plate and the content, which must be closely centered around the sick, with the patient as the starting point.

In the process of promoting the hospital website, the website has brought a lot of clients for the hospital, and has made a profit for the hospital. I think that in the information age today, the construction of medical websites, to a large extent, also affect people's choice of medical treatment, so it is necessary to do a good job in the construction and promotion of hospital website.

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