Some promotion methods of local industry websites

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For a local industry class portal, it is important to maintain a steady flow of traffic. Many similar sites are present today IP5000, tomorrow May IP2000, the day after tomorrow 1000, then the day after tomorrow is 5000, the IP is very unstable, lack of a fixed readership, making the site lacks enough power.

Such sites tend to be more similar, representative of the region's relevant industry areas, the industry has a certain degree of visibility but has always been unable to expand the impact of arbitrary structure can be arbitrarily structured site but not enough funds to support the promotion and the normal operation of the website, even can not guarantee a comprehensive and stable information release and update. So most of them are in a half-dead state.

If such a website can notice the following points, I believe that the solution to this problem can be helpful.

First: Website promotion, through SEO optimization and a large number of information released to increase the search engine and keyword ranking. This is the most important way at the moment. But this is more applicable to businesses or personal sites, because the content of this kind of web site is simple and clear, showing less information sources, as long as one click can basically achieve the goal. and the local industry site plate more, the display of information sources are also more, if you can not catch the eyeball to retain readers, only by keyword search brings a Click effect is not very big.

Moreover, this do you on the one hand does not have the big promotion capital investment, cannot like the big website to have the large quantity collection, on the other hand also is more apt to be classified into the rubbish station one kind, but was sealed the station to naught.

Second: Content first, useful information source is the most important. We all know that the most fundamental website promotion, or the content and quality of the site itself. A very high quality, very attractive website, the promotion is often more than half the effort, on the contrary, a garbage station even if the promotion of a good, but also a short-lived, short-lived high IP and promotion of the duration of the direct directly proportional.

For an industry portal, in the inability to cover the entire industry information, under the premise of grasping the industry's effective information, to provide the most timely and comprehensive local information, than Hypochondria website information to be more attractive. In particular, the industry portal in the local industry most have a strong relationship, based on the regional market, while providing information for other places to compare, this will be a new road to development. Take Zhujiang Road business district as an example, the former based on the Nanjing Zhujiang Road, the scope of coverage in Nanjing Zhujiang Road for the radiation of the Jiangsu it market, the purpose is clear, to provide customers with real-time information on the Pearl River Road area, the effect is obvious.

Third: Focus on one content. Industry portals are different from corporate Web sites and personal sites, can not just a single positioning theme, we must do a full range, therefore, in a short period of time must be found in one or several columns to be dedicated to focus on a good one or several columns, in the case of a good effect, and then seek all-round development. This is also a number of well-known web sites, such as the network from the renovation of the fence, relying on the success of the Bizart long network and so on.

In a word, the industry portal has its own advantages and disadvantages. As long as can persist in doing, and continuous learning, try, will certainly be able to achieve success.