Some suggestions about e-mail marketing

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Here we will introduce the correct way to use email marketing. The "right" approach to email marketing is only one: email to potential customers who first contact you. They don't complain about receiving valuable information.

Take the global trade network as an example. Global trade Network is a comprehensive business-to-business E-commerce platform. Its registered members most fancy is the exact matching opportunity information. So we license the electronic marketing content is this:

--"Last minute" hint;

-Special offers, such as global trade network September launched the "20 percent discount, buy one get one" activities.

--accurate matching of the purchase information;

The contents are as follows:

Dear Customer:

Hello! The following is the global trade network according to your needs for you to find the purchase offers:

You buy keywords: Chemical industry

1, Buy (polymer-natural resin) PVC Inventory of stannous chloride storage high Density polyethylene

2, buy Eva sheet (Rubber Products)

3. Buy Rubber Gasket

Become a senior member of global trade network and enjoy the eight privileges

In the course of use, if you have any questions or suggestions, please feel free to contact the global trading Network customer service personnel, we will warmly serve you. Shun Chung Regards!

"Warm tip" forgot the password? Click here to get back to ensure that you receive mail normally, the global trade Network recommends that you add this email address to the address Book.

If you do not want to continue to receive such information, please reply directly to the description

Global trade Network (http://china.herostart.com) customer service Tel: 0591-83348235 83320129

-The most cutting-edge news in his industry.

Here are seven tips to keep in mind:

1. Get email address

Only when you know the customer's email address can you email them, so the first step in email marketing is to collect the email addresses of the leads. On the Internet or under the net, in the customer information you use the registration form for the e-mail address to arrange a significant position.

2. Use ASCII code plain text format article

Messages use plain text format, headings and subheadings, don't abuse multiple fonts, try to make email simple, easy to navigate and read.

3. Keep enough margins in the document

Limit each line to 64 characters or less.

4. First pass on the most important information

The main message and your focus should be in the first screen to see the scope.

5. The title of the document as the subject of the message

Themes are the first thing the recipient can see, and if the theme is attractive and novel and exciting, it can motivate them to open your email. This is very important and should be of great concern. such as "Global trade online buy business Opportunity Express"

6. The shorter the message the better

In the use of traditional marketing tools, some of the sales of the longer the more persuasive, e-mail is different. This is because e-mail messages are handled differently from printed materials, especially if you have a whole bunch of emails to organize. We must understand the characteristics of this new media and try to save the Internet time of the recipient. From the global trading network of electronic marketing case, buy information is the most popular content, so the letter did not spend a lot of time to introduce the Web site, such long-winded text, open the letter to the eyes of the exact match, the customer most need to buy information. And the letter is very short, customers spend 5 seconds less than the time to see the full content. If you are interested, you can visit the website directly by clicking the hyperlink in the letter.

7. Check Mail

Check the message before you send it, starting with the topic, checking the title, body, layout, and the information appended to the signature. A successful email is always checked, which is a necessary step.

8. Give the customer the right to choose

Although the potential customer's email address is collected through formal channels, licensing electronic marketing requires that the customer be able to unsubscribe from the message at any time. So at the bottom of each letter there is a feature that allows the customer to cancel the subscription. The attention of people from the Global trade network Mail can be found at the bottom of the message to allow customers to reply or call canceled.

Now, the largest online companies include many other companies today, including Apple, Excite, Intuit, Microsoft, Symantec, and Yahoo!, using licensed commercial e-mail marketing tools. They can do this, and so can you! Start your mailing list plan, the mailing list is the most important part of successful e-mail marketing.