Some thoughts on website Operation Summary Five Points of view experience

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Do the website intermittent also will nearly three years time, 07 starts to do the download station, 08 uses the single page optimization to do the SOFTWARE PRODUCT station, 09 attempts Taobao guest's promotion. Before doing web site traffic relatively easy to master a little skill, the site will soon have a certain amount of traffic, there is the flow of money to earn. Starting from 09, it feels like the site is getting worse, the site was first built repeatedly down the right, the flow of good when bad, confidence in their own has also been hit, the original thought mastered a certain station to optimize experience, with the flow of the decline, I feel more and more will not do the site, do not know where to begin, Do not know how to improve the weight of the site.

2010, and try to build a new website, just start thinking in fact, there is no change, as before, the selection of key words to build stations, through optimization to obtain traffic. For two months now, through the Web site This two months of traffic changes as well as several webmaster to the site some of the issues of the discussion, I gradually have a new understanding of the site: to do the site to users to do the station, rather than for search engines, do the site must be steadfast, not by luck. Here are my views on the planning and operation of the website:

1, site positioning is very important. Build any site our ultimate goal is to attract visitors, then the site determines the location of your site users, determine the content of your site. Now the network competition is more and more fierce, so locate the site must do what it does. If it is a personal site, it is recommended to do small and fine. Choose a less competitive but have a certain number of users of the theme to do, to provide professional content, through SEO and other promotional methods, the site to do a concentration of a certain user or relatively easy. If you want to do a slightly larger or more competitive industry, it needs to have a team or financial support.

2, do the website, content for the king. I have seen several sites, there is no outside the chain of resources, but the search engine has been a good ranking. The main reason, on the one hand is the site was built earlier, the site content is more professional, on the other hand, the site content has been recognized by users. When you are providing valuable content to your users, seriously for users to solve the problem, they will think that your site is valuable, may come to your site many times, may be collected, may be recommended to friends, may be on the network for you to do publicity ... These are very important, that is, the search engine has been focused on the user experience, users think that a good site, search engines will also give you a high weight. So, build the website, start from the good content!

3, SEO very important points. Most of the site traffic mainly from Baidu, Google and other search engines, website operation, SEO is certain to consider. Online SEO methods have been introduced a lot, the most important or use. To sum up the present I personally think that the more important points: first, the relevance of the content of the site, the theme targeted. The more professional the content of the site easier to get a good ranking, that is, the emphasis on the small and fine. Second, do a good job in the site's internal links, this point we can learn from Google, Google AdSense Web page, in the chain to do very well, in view of each part of the content, related to the content can be clicked on the past detailed understanding, forming a strong network structure. Reasonable internal chain is a user-friendly design, but also easy to search strong engine included. Now many CMS systems can be set by the keyword to the content of the site to organize together, but many times, this method is not scientific. So it is best to do within the chain when writing content, reasonable to join the link in the station. Third, original content. Search engines do not like to collect content, users also do not want to see their own search of things in many sites, so the content of the site must be original, but also to maintain regular regular updates. Forth, the construction of the outer chain. I have always thought that SEO is the most important Chinese and foreign chains, now the view has changed, not that the chain is not important, but the content is more important. First, the search engine will give the original quality of the content of the site a better weight. At the same time, the content is done, the user will advertise your website to leave the link on other website. Excellent content of the site can attract good outside the chain. In the premise of good content to build high-quality outside the chain. Remember, the external chain is not heavy weight.

4, the website operation has no end point. If you want a website to develop for a long time, then it is necessary to constantly improve the site. To often add new content, build external links, these are long-term work, not a period of work. In the operation of the website, through the analysis of the user to improve the function of the site, expand service content, improve the viscosity of the site, so that more visitors become loyal users of the site.

5, attentively + insist. There are two words I feel very reasonable, "force can only be qualified, intentions to do excellent", "adhere to the magic weapon of success in all things." The intention to do the site, adhere to, pay will always be rewarded.

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