Soude kang: Soft text is not a soft advertisement

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Soude Kang thinks: Soft wen is not soft advertisement. Soude Kang to learn soft writing, read some of the network on the soft text experience, such as "How to write Soft wen," and so on, found that many people have soft text defined as soft ads. In fact, soft text and soft advertising can not be equated. As for the brain Platinum "soft wen", is essentially advertising, is not really a soft text.

Soft text is not a soft advertisement

The characteristics of soft advertising is that in the article, deliberately emphasize a brand, or some other thing, or even directly provide a naked purchase process, in order to achieve the purpose of direct sales products. This so-called soft text, in the eyes of ordinary people, than simple advertising more naked, because it tries to hide their true intentions, but rather make some more cautious customers have doubts. Moreover, the soft advertisement spreads the ability to be poor, very few people go to reprint a full advertisement content article. Because the advertising color of soft advertising is obvious, manufacturers often need to pay to be published in the media (similar to the purchase of newspaper ads), and soft advertising still has the disadvantage of poor communication, so need to invest a lot of money to achieve the spread of soft advertising, and finally found that the cost is high.

Soft wen equals soft news

International journalistic practice, which does not involve major political, military, social, and events news, is called soft news, that is, soft text. As a result, soft text is usually written in the form of a newsletter. The soft text is the information content which stands out from the important news report, people based on this kind of information to their own life style, the work way and the purchase and so on the instruction and the choice. --Excerpt from Zhu Zherong's lecture on soft-text issues.

Therefore, the soft writing should not be too close to the advertising, but should be to the news of editing, to dilute the taste of advertising. In the way of journalism to write soft wen, editors will not be regarded as ads, readers will not be regarded as ads, if the written is also outstanding, the reader is more willing to actively reprint, to help spread the soft text, this is the soft writing really should pay attention to things.

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