Soude Kang: The Law of copy writing which must be known in SEO work

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The friend who is engaged in the SEO work often is the technical origin, to the copywriting writing some law not to understand very much. As an important carrier of information exchange, copywriting is extremely important for friends of SEO industry. Network Marketing analyst Soude Kang believes that the friends who work in SEO need to understand some copy of the writing rules, improve efficiency.

Why writing ability is important

Soude once received a friend from a Jiangxi area engaged in SEO work. A traditional enterprise in Jiangxi is interested in discussing the problem of cooperation with SEO business, but asks to provide a brief report of website optimization first. The friend wrote a brief optimization report submitted to the enterprise, the feedback is not ideal. After careful questioning and consulting the report, Soude found a lot of problems. For example, the report is not well-organized, a large number of essential elements are missing, and a lot of proper nouns are used ... Such a report submitted to the other side can understand is still unknown, not to mention for the subsequent negotiations to lay the foundation for cooperation.

Therefore, engaged in SEO work friends, it is necessary to write in the copy of some kung fu. For those with high school education and above, as long as the observance of "audience-oriented" and "structure clear" two rules, you can write a quality clearance of the copy.

One of the rules of copywriting writing: facing audiences

Because most of the copy of the audience is colleagues, superiors, customers, etc., is not their own, so copy writing must face the audience.

To the audience's meaning, is to stand in the audience point of view to think copy writing. For example, to do not understand SEO business owners to submit a full of proper terminology of the optimization report, will obviously encounter a lot of problems. The main role of copywriting is communication, if there is a lot of ineffective information in the communication process (such as uncommon terminology), it will reduce the efficiency of communication. Specifically, the friend in the previous case lost the opportunity to collaborate because he couldn't write an optimal report.

For example, the Web site editing code for colleagues needs to be compiled from the level of SEO and work flow, taking into account the actual working conditions of the editors. In general, such a code would need to cover the description of the code, the editorial code of the article, the Code of image editing, other document editing codes and the dispute handling instructions. The actual use of the process, to be based on the work of editing, targeted according to the business process to write, as far as possible to consider the editing workflow, to avoid editing because the order of omission points and so on.

The second law of copywriting: Clear structure

This is a lot of SEO work in the soft rib of friends. As mentioned earlier, the main purpose of copywriting writing is to communicate and improve the efficiency of information exchange. For the audience to solve the information exchange elements of the unified problem, and the structure of clear solution is the information exchange order norms.

As we introduce ourselves to strangers, Copywriting is also a "self-introduction" that requires "what", "why" and "how." Generally speaking, a copywriter, especially a copywriter written by an SEO practitioner, needs to cover the copy description (explaining the source and purpose of the copy), copywriting details (according to the easy to understand structure presentation details), and supplemental instructions. In the case of the enterprise owner of the optimization report as an example, you can follow the "SEO profile", "Introduction to the terminology", "website status", "Optimization recommendations" and additional instructions. The "website status" and "Optimization recommendations" are best combined with a certain structure, for example, according to the "General situation", "Station analysis", "outside analysis" structure, or according to more detailed "overall situation", "tag Analysis", "Content analysis", "Internal chain analysis", "outside the chain analysis" and other structures.

In addition to the text mentioned above, soft writing is also an important form, in the soft writing, we should also follow the "audience-oriented" and "clear structure" of the law, improve the efficiency of communication. Writing about soft text, you can visit Soude blog www.sudikang.com read more guide articles. Soude Kang QQ1547845927, Weibo Http://t.qq.com/sudikang.