SouFun change vest: "room world"

Renamed, investment, finance, O2O, SouFun new moves frequently. Recently, Soufun is considering changing the name and URL domain name, will begin on July 18 to use the new domain name --- www .fang.com, the company name was changed to "room world." Yesterday, the search room to the South who told reporters that the incident had no precedent, but held within the company on the name of the vote. As of press time yesterday, the results have not yet been announced.

Develop cooperation in the financial field

"This is certainly a good thing, the cooperation needs of both sides have always had." Yesterday, Soufun and Hopefluent brilliant high-level are all southbound reporter comment.

It is noteworthy that, SouFun and the World Bank and Hopewell brilliant cooperation in the field of real estate finance to attract the attention of the industry, and is seen as will promote the efficient development of real estate agency business.

SouFun and partners will be brilliant jointly co-funded the establishment of a new Internet financial services company, mainly the integration of real estate services and Internet finance business, which can open up new world beyond the traditional market. Hopewell brilliant introduction, relying on the rich and soufun their respective online and offline business fundamentals, many real estate development companies, the majority of small and medium buyers and financial institutions will receive value-added services.

"As a real estate agency, our responsibility is to communicate good buyers and sellers to facilitate the transaction, previously achieved some results in this way.But now the Internet age, need to be faster and more intuitive to see the problem, the use of three-dimensional four-dimensional technology, which is what we Cooperation needs. "Levin Jiang, chief market analyst told reporters Southern.

Its introduction, Soufun invested 300 million to set up financial institutions, mainly for home buyers to solve the down payment, second-hand housing transactions in the backlog of some funds. For example, second-hand housing owners to buy through the mortgage, to sell the first need to repay the bank's money, and the establishment of financial institutions can advance to form a new financial business.

According to the industry revealed that the relationship between Soufun and intermediaries, especially the contradiction between second-hand housing intermediary is currently easing, soufun said that to make positive communication. The rich and brilliant Li Wenjiang said that at present its mainly focused on a larger area of ​​cooperation.

After a series of moves, the capital market confidence in SouFu ​​diminished. Deutsche Bank SouFun maintain stock rating, the target price of 11 US dollars.

SouFun The plan aims to obtain offline inventory and resources through cooperation and to further increase penetration by expanding SouFun's real estate financial services offering, which is increasingly important for the new home market as developers are also increasingly demanding that e-commerce companies Strengthen offline marketing. "Deutsche Bank believes that the cooperation also helps SouFun to expand emerging O 2O business, but in the near future the cooperation of e-commerce sales SouFun efforts will not be great.

Yesterday voted "renamed"

It is noteworthy that yesterday's news, SouFun is considering changing the name and URL domain name, turned into "real world", the domain name will also be www.soufun.com changed www.fang.com. Soufun said this is "in order to enhance the user experience to facilitate users more convenient access and use SouFun services."

Soufunists yesterday told reporters to the south, the incident had no precedent, but held within the company on the name of the vote. As of yesterday, the result has not yet been released.

One close to Soufun senior industry insiders Li expressed his misgivings, he said SouFun modify the domain name and name means that previously accumulated brand disappears, the need to re-establish the brand image.

"Prior to soufun.com using pinyin and English mixture of forms, is indeed not conducive to memory.But changing the domain name will also change the name of the world to make people unintelligible." It said that the name changes make soufun accumulation so Years of brand will disappear, but also spend a lot of money to publicize the world.

And marketing experts note that the combination of SouFun stock brokers, it is likely SouFun future business model is to become a purely national network intermediary platform. It can be said that the SouFun revolution proposed a more eye-catching concept, but also means to say goodbye with their own housekeeping skills, soufun need to find new expertise as soon as possible, and the success or failure of the transition is still inconclusive.