"Soul of Wine" reproduce the past years Maotai deduction enterprise style

In the beginning of September, Guizhou writer Rodashe editor of the TV series "Soul of Wine" held in Guiyang publishing launch. Since July 9, the Guizhou Maotai group to "fragrant floating world hundred years, accompanied by national rejuvenation" as the title, in the Chinese Art Palace (formerly the Shanghai World Expo China Pavilion) grandly held Guizhou Maotai Gold Award Centennial Series Commemoration of the initiation ceremony, Maotai group in an orderly manner to carry out follow-up commemoration work, Through a variety of forms to commemorate the golden century this one in the enterprise itself, in the liquor industry are of great significance of the event. At present, the film, TV dramas and micro-films which reflect the history of Maotai and Maotai culture are being created and filmed. "Soul of Wine" is a large series of dramas that are engraved with enterprise growth, industry development, liquor culture and Chinese spirit. It is understood that the script a total of 460,000 words, is expected to shoot 30 episodes, by the Chinese Federation publishing house. "Wine Soul" screenwriter, Guizhou province famous writer Rodashe said, "Soul of Wine" is the Chinese Maotai-flavor liquor brewing history as the main line, through the old China period Guizhou wine merchants Raiqui after the hardships and tribulations, and finally will be the sauce-flavor liquor developed into the whatsoever of this inspiring life legend story, repeated the shear , forget the past and the history of the background of the national growth of that tenacity, highlighting the "wine road that is humane, soul of the Spirit of the soul" of Chinese wine culture essence. For hundred years, every drop of wine brewed by Maotai represents Chinese mellow. As a specialty wine of the Han nationality, Maotai and Scotch whisky, French cognac brandy, is one of the world's three major distillation wine. At the same time, since ancient times, Maotai is not only wine, it's every small "side" contains a wealth of cultural connotations. The image of Maotai and the abstract "humanities" into one, became a China's fragrance to the World business card. Today, Maotai through the intoxicating fragrance of the world to understand its own rich soft, but also the Chinese wine culture charm and charm vividly to the whole world, and in practice, and constantly explore the Chinese national enterprises in the internationalization of the road to development. Big brand to have a big bear, this is Maotai group has always been corporate social responsibility view. National Wine Maotai is well aware of the quality of ethnic brands in the honor of their own, the significance of society. Therefore, in the continuous high-quality Maotai to the community at the same time, Maotai Group has been enthusiastic commitment to public welfare undertakings. At present, "National wine Maotai, the pillar of the country" 2014 Hope project of the great Public Welfare student grants the ceremony in Zhejiang, Gansu, Hubei and other place successively held, Maotai Group with practical action to help poor students to solve the difficulties from the door to school, so that they can dream of university, flying ideal. It is reported that the Maotai-student activities is the start of the 2012 "National Wine Maotai country's pillars of large-scale public welfare student activities" to the third donation of aid for the benefit. Over the past three years, Maotai Group continues to "National wine Maotai-the pillars of the nation-the Hope Project" to donate money, the cumulative donation of RMB up to 300 million yuan. These funds not only help 60,000 poor students to dream University, in the long run, but also a continuous contribution to their own strength, to helpForce society, cultivate pillars, and strive for the development of National reserve talent resources. From this, Maotai style is not only as a business, its concomitant national rejuvenation in the process of the arduous but also shocking development process, but also as a national boutique constantly promote the national brand to the world, China's wine culture continues to inherit the development of the persistence, More lies in the development of their own into the development of the whole society, to convey to the community of large enterprises, big brands and play a closely linked business philosophy, practice in the industrial chain of ordinary people, to the local environmental protection, to the entire national education social responsibility. These aspects of the concept and action, the moment to deduce the style of Maotai, highlighting the spirit of national wine, interpretation of the "spirit of wine" the deepest connotation.