Spring and summer has always been the book sales season is also the online bookstore price war intensive period

Although there have been "spring is not a reading day, summer hot Sleep," the motto, but spring and summer has always been a book sales season, but also online bookstore price war intensive period. Following a series of price reduction measures in the April Netizen Reading Festival, entering May, Dangdang's book Price Reduction Storm again and again, and the first of the first "100,000 good books, the highest straight 2000 Yuan" books snapped up special session more let the annual book prices War heating to boiling point.

It is reported that the "100,000 Good Book straight" activities are divided into 5 yuan area, 10 percent looting area, 20 percent robbery area, 30 percent Rob area, 40 percent Rob area, 50 percent cap area and the highest straight 2000 Yuan area, the price is very tempting. Reporter in the highest straight 2000 Yuan District to see, many collections and hardcover books are among them, such as "Zeng Guofan's Calligraphy Diary (hardcover version)" Sold only 30 percent, "The Art of War (collection of this)" only sold 28 percent, "great Qing Hundred famous codex" only 25 percent, "the capital of the Tong Jian" Only 26 percent, and more ultra-low discount books are being sold.

In 5 yuan area there are also very practical good books, of which "primary school students must back ancient poetry 70" only 4.8 yuan, "Aesop's Fable Selected (new version)" Only 4.4 yuan, "Yellow Emperor Nei Jing" sold only 2.7 yuan, "Chinese New Poetry Select" Sold only 2.3 yuan, these best-selling paper books in the event price is equivalent to the price of e-books. Not only that, there are more books on the price of cabbage in the snapped up area, waiting for the selection of "Bookworm".

The citizen, Ms. Liu, told reporters that buying a teaching supplement for a child was a fixed expense for many parents, I chose online for the 6-year daughter to buy teaching aids, this time in the "100,000 Good book" activities in total to purchase 6 grade (the next) language of the three-door teaching materials and a full set of exercises, the average discount of more than 40 percent. Ms. Liu also said: "Originally also in the bookstore to write down the number and then buy from the Internet, now many of our parents directly look at the site's probation and comments, the purchase experience is no worse than the bookstore, and such as Dangdang network platform, not only price concessions, a best-selling book review can reach hundreds of, the reference is very strong. ”

It is understood that in order to become a low-cost leader in online shopping, Dangdang early in a few years ago, pioneered the "intelligent parity" system, the daily real-time of other e-commerce sites of similar goods and Dangdang similar commodity prices compare to ensure that the price index for the industry's lowest. In recent years, Dangdang is to carry the "Daily low price" banner, not only to take various measures to ensure the lowest price index, but also strive to achieve the lowest price per day.

Experts pointed out that the current online bookstore is the size of the lack of popularity, lack of professional, the most need is money, now the merchant is not more than who make money, but more than who can endure to the end, who will be the price war to insist on who is the final winner, so the price war will continue to explore the price bottom line, unable to survive the business can only be eliminated.