Star 2 or beyond the call of duty to move to see the most lucrative game

The July 27, 2010 "StarCraft 2 Freedom Wing" is on a global scale, and the 12 waiting for the limelight of StarCraft 2 is really coming, and fans around the world are thrilled, and analysts say the game is highly likely to generate huge profits. Signal Hill analyst Todd Greenwald, in a Wednesday study, said: "StarCraft 2 has become one of the most lucrative games, because this game is a PC game, no host game 8-9 dollars in hardware royalties; the retail price is 60 dollars, not 50 dollars. , much of it being sold through a war net, rather than being sold through a retailer, making a bigger profit. Greenwald also said: "We believe StarCraft 2 operating profit margin can reach 50%, the third quarter of the contribution to the performance of at least 7%."　　, and after Blizzard launched its Call of duty and Guitar Hero in May 2010, the operating profit margin of all games was only 39%. The analyst also said he believes Blizzard accounting practices also help to highlight profits, unlike its parent company, which calculates the cost of the game until the game is released, and Blizzard calculates its spending in real time as the game develops.　　This means that if the development of a game is 4-5 years, the research and development costs for the dynamic is the release of the game to deduct the cost of research and development, and "StarCraft 2" the game's research and development costs early in the development phase has been deducted, so that the game's operating profits appear higher. Greenwald points out that StarCraft 2 will make the performance of Blizzard's third-quarter earnings, which should sell around 5.006 billion a year, and that management's earnings forecasts for Q3 are more conservative, with revenues expected to be higher than the $930 million trillion estimated by Signal hill over the quarter.