Starting a business first and then descending dimension

Most of the time when starting a business, there is no reduction of the dimension of capital, so most of the situation is first ascending dimension and then dimensionality reduction.

Background

"Three body" this book said that there is an attack weapon is two to foil, its role is in a three-dimensional space, the three-dimensional space into two-dimensional space, so the living in the original three-dimensional space will be injured. Three-dimensional space inside the molecules of the original distribution in three-dimensional space, there are xyz three axes, become two-dimensional, the original molecular atoms are still as many, but will be tiled in two-dimensional structure, only xy two axis. So maybe a cup will be paved for a long time, like a bird all the organs will be in a flat way to show on a plane, like a spoke painting, but will be paved very large, every detail is not omitted to show out, this is the dimensionality reduction attack. This book is assumed to be a long time ago, when the entire universe was seven dimensions, but because of the frequent high biological wars, self-destruction, from seven to six dimensions, and finally to three-dimensional, two-dimensional.

Customer Gold Tower

The Gold tower is divided into three floors, the bottom is the cock silk, the cardinal number is the middle production, has the consumption power, has the loyalty, has the scale, the upper level is tyrants, the person is much less money. This gold tower corresponds to the high and low dimensions of the division, can be seen, mainly in accordance with the customer unit price to be divided.

dimensionality Reduction attack

Dimensionality reduction attacks refers to the acquisition of large base customers, the full use of these customer resources, to provide them with related products and services, this business can be compared to the business competitors at a lower cost to obtain customers, so that in the competition to occupy a certain advantage, this is the dimensionality attack. Dimensionality reduction Attack is also the theoretical foundation of the winner-take-all view of Internet industry. Dimensionality reduction is often from the cock silk to the middle yield, rarely from the production to tyrants drop, because the tyrants customer base is too small, may not have the middle class to make money.

Dimensionality reduction attacks are not completely effective

Master the large base, there are certain advantages, but can not overstate this advantage. The company has a large base of customer base in the field of similar customers to reduce the dimension of the attack is effective, in the difference between the customer unit prices are relatively large areas of difficulty is very large. Sometimes although the advantage of customer base, but in the low dimensional business itself is not strong, the recommended conversion rate is not high. Recommended more later, may lead to the main business is heavy, although the auxiliary business has become stronger, but weaken the main business competitiveness, loss of major business big cakes. Customer unit price differences in the field of large, difficult to enter the time, there is no more successful cases.

Ascending dimension attack

Since there are dimensionality-reduction attacks, there are ascending-dimensional attacks, which are not mentioned in three bodies, but are more common in real business. The ascending-dimensional attack is from the complex, expensive, small-scale, development to simple, cheap, large-scale. D-dimensional attacks are targeted customer base, offering product services that go beyond the current consumer level (for example, providing first-tier city customers with product services in a first-tier city, or delivering products and services to a middle-income group of people with high incomes) and being able to manage, innovate, Technology and other means to achieve the target customer base can accept the price level, attack the current target customer base currently used products and services, this is called the rise-dimensional attack. For example, Uniqlo, very like this method, to some extent, all the companies take the ultimate route is the use of this method, including Apple, excellent Uniqlo, and so on, the vast majority of internet companies are ascending-dimensional attacks on traditional business. Because the original products and services are limited by productivity, consumption concept and other constraints, the customer scale is small, can not be heavy, so the cost is higher, along with the social development, and constantly appear in these volume opportunities, to see who can grasp the live, find can reduce the cost of products and services, spread, bigger and stronger.

Internet is suitable for ascending dimension attack

Base a large base service, although free, but it is also achieved with the charge similar to even better experience, which is also a rise-dimensional attack. The ascending dimension appears both in the tyrants and in the middle and in the middle. The ascending dimension from which the cock silk is produced is a method adopted by many Internet companies, because the Internet has a very large customer base is a free customer base, a large number of customers, the product cost is relatively fixed, can be achieved by means of unlimited amplification, approximately 0 of the marginal cost, so that cock silk to enjoy the same as the middle class products, but is free, This attraction is very big. This time can also generate loyalty, although relatively low, so loyalty is relative. From tyrants to middle-class ascending dimension including Uniqlo, Apple and so on, the domestic upgrade is still in the early stage, slowly will also develop into the area of high customer price, from the production to cock silk to the rise from tyrants to middle production of the rise, which is determined by the level of per capita income. China's per capita GDP grew by one-fold from $3000 trillion in 08 to $6000 last year, but the absolute value is still low. Have to get the word of the world is generated in this context, will slowly to the production of the world development, Apple's main customer base or middle class, with the market development level.

There is a first rise and then a drop, and rarely a first rise

Many companies make the original middle-class pay, expensive services into a free, cheap service, the user experience is also good, or even better, to cover the wider customer base, occupy a large market, through the same dimension of the means to cash. At the same time also have the opportunity to do some small dimensionality, development similar but slightly higher customer unit price business, such as from free to the game. In the absence of a larger customer base, to reduce the dimension is very difficult. Very few people start at the beginning of the start-up has reduced the dimension of capital, so most of the situation is first ascending dimension and then dimensionality reduction.