"Starting from scratch" book review

Since 08 when the domestic began to enter the mobile internet era, there are constantly new concepts and products appear. These practical, creative, innovative products show the prosperity of the internet age, at the same time, I feel the deepest thing is that many opportunities are not a person a company thought, there may be a lot of people at the same time to seize the opportunity to act, we will find more and more product features similar, homogeneity of serious, but some success, some disappeared. Therefore, there are good ideas and products may not necessarily be successful.

At the end of June this year in Baidu Reading found Zhang "from the beginning to do operations," the book just shelves, because at that time was still in the series, and then the land continued for a period of time with the serial read. The whole book for the basic concept of operation to the operation of the means to explain, very deep in my heart, in the process of repeated reading I collated the essence of the book in the "Jane book" released, but also caused the "Jane book" official Micro Forwarding.

The book from the product operation of the job description and basic concepts, to content, users, activities, operating principles and methods, and then to operational data analysis and feedback, finally to the relationship between product and operation and linkage. The book has clear structure, clear purpose and rich case. From each stage of the product, what kind of operation means to use and combining case analysis, every aspect is worth us to do the operation of the product to learn and reflect.

Before this, there is not a specific to the Internet practitioners in the product operations targeted, systematic elaboration of the book. I have also been in the various product managers, operating the site, but the harvest is fragmented knowledge, read this book, on their operational knowledge has a comprehensive understanding.

Compared to the 11 individual also involved in some Internet projects, although all of their own amateur projects, but because there is no such knowledge system, the operation of the understanding of the deviation, the content, users, activities operating methods are not comprehensive, not in-depth, resulting in several projects have not been successful. But I clearly understand the importance of the operation of Internet products, if we are only from a certain point of operation, the results are short-lived; if we just look at the superficial phenomenon of operational requirements, we also can not bring long-term vitality to the product. The knowledge and methods involved in operations are not so simple, fortunately, in my continuous reflection and learning on the road to find this book, I believe that in the future of the product and operation of the reason for these failures, combined with the rich theoretical basis of the book, I will be a step more.

After reading the book a few times, I deeply feel that the book will lead us to the right way of product operation, whether it is the Internet starter or the Internet's deep plough, whether it is the Operation Manager, product manager or entrepreneur. As a person in the Internet field, if we feel the difficulty in the process of product operation, there must be some reason that our understanding of operation is not deep enough and our operation knowledge system is not complete, but now we have the opportunity to feel the nourishing breath of "soil" from this book. Only our all-round, multi-level to carry out product operation, can make the product more vitality, more vibrant, to our product operators to bring material and spiritual satisfaction and enjoyment.