Startup five marketing tools

Here are 5 marketing tips for the most famous startups.

1. The Little Bighorn

If you have difficulty reaching out to your target market, try measuring the market demand for your product by trying to reach the nearest market first.

Facebook is the company that made this tool famous.

In the early days of Facebook, their target market was schoolchildren. At that time, many schools already had their own social network. Therefore, Facebook did not promote these schools directly, but in the vicinity of the school to promote the benefits of this marketing approach is that Facebook first to attract students' families, so as to make these students recognize Facebook.

When your relatives and friends are using Facebook, you are very hard to refuse it, it will naturally give up using the school's existing social network, start using Facebook.

Because friends around like a service, and you also join the service, this principle is called "social identity." In the Internet industry, this social identity is very important.

2. The Waiting List

Do not let users register immediately and use your service, you can put them in the Waiting List, waiting for you to slowly improve the service, to allow them to use the service.

Mailbox is to rely on this means to obtain a large number of users. After downloading this application, you will find yourself in a Waiting List and clearly see yourself in the lead.

This is another manifestation of social identity, and as you are intuitive to see that many others want to use it, you have a strong curiosity about it.

3. The Cross Post

Add to your app a feature that lets users post information on their other social network accounts using your app.

Airbnb and Instagram have used this approach.

Airbnb allows users to send messages to Craiglists. Instagram allows users to post messages on Twitter and Facebook.

The benefits of doing so are obvious: it allows users to be your advocates, introduce your services to friends on other social media networks, and attract more users. Instagram even relied on this measure to defeat Facebook's own photo-sharing capabilities, making Facebook have to buy it for $ 1 billion.

The By The Way

Your site is sure to be full of corporate names and logos, which is great. But in fact you can go further, for example, in the user's content is also added under the company's name and Logo.

Hotmail did that.

Each time a user sends an email, they add the following text and link under the original email: "Get Your Free Email Account Now." In the days when other e-mails needed to be charged, they relied on this method to gain a large number of users.

This means once again the user becomes your advocate. And the best part of this approach is zero cost.

5. The Back Scratch

Encourage users to introduce your service to people around you and provide them with rewards. It is necessary to reward the invited users, but also reward others invited to the user.

In the early days of PayPal's birth, they had used such a marketing tool to provide users with a $ 20 invitation bonus. This means that if you have successfully invited a buddy to use PayPal, you and your friends each receive a $ 10 reward.

PayPal added tens of millions of new users before the event ended. Of course, there are certainly more than just PayPal companies that get a lot of users by using this marketing tool, and I believe you've certainly seen many other Internet companies use it. Maybe they do not give users direct cash awards. For example, many cloud storage companies have done so: If the user invites a friend to use the service, you will get 1GB of free cloud storage space.