Strategic role of bidding management tools in SEM

Many customers in the search engine marketing process need to use the bidding management tools. We know that SEM launch generally need to collect the actual launch of the relevant data, the analysis of the data, and then make plans to launch. Without a strategic utility to assist, we spend a lot of time gathering and analyzing data, and are relatively short on the time to make the execution plan. In particular, such as adsage customers such as when, Jingdong, Baidu, such as the number of keywords to put on a very large, very complex management, so the support of management tools appears to be very important.

Once we have the support of this strategic tool, we can shorten the time to collect and analyze the data, and spend more time on thinking, decision-making, formulation and execution plans. This is how good tools support the role of time allocation ratios. Taking Adsage tool as an example, in general, the role played in the whole process includes keyword batch editing, management grouping, tracking tool integration, automatic analysis and automatic optimization five aspects.

Batch editing of keywords is a real challenge. The first is the extension of the keyword--tools that help us generate effective keywords for a large number of products, followed by grouping--what management wants to see is not fragmented, optimization-oriented groupings, but actual delivery based on product lines; How to minimize the cost of multiple engines is also a key issue, through the support of tools, cross-engine delivery cost can be a certain solution.

The second important issue is management and grouping. In order to get better delivery results, the need for different search engine for the group support, and only by Google or Baidu provided by the initial, basic combination method is certainly not enough, must have tools to good support this division. The meaning of the Division is not only the angle of the definition of freedom, but also the analysis of these angles after the definition.

A third common problem is the integration of tracking tools, the tracking system. Every big customer likes to use a third party tracking system, often will have a lot of trouble, waste us a lot of time. Tracking system should be closely integrated with the management system, as long as the tracking steps are set up, and the code buried in the site, you can see the complete data.

The fourth important part to discuss is report and analysis, search engine report basic form, trace analysis report and all kinds of reports that put them together. The question is, can we get the breakthrough we want to analyze by analyzing the reports? What kind of report will support your decision making the quickest? What kind of report can help you make the best delivery? These are the problems we want to solve by analyzing the report. For example, we want to know which are good words, expandable words, such as judging the advertising copy, the quality of creative elements and conversion rate. This provides a reference standard and basis for writing ad copy.

Using tools, we can easily find the best bids for each keyword, let the machine deal with a lot of keyword long tail words and we only need to pay attention to TOP10, or TOP5; For budget constraints, tools can also provide an evaluation system that helps us to measure and choose key words, Through the report to eliminate some of the high cost, large quantity, namely the word of poor quality, so as to find a way to optimize; for companies that run across engines, it is necessary to use reports to compare different search engine user groups to different search engines; In addition, through the report can also analyze the conversion rate and click-through relationship, Find a good advertising creative elements, meticulous assessment of the effectiveness of analysis, optimization and so on.

The fifth aspect is the problem of automatic optimization. We know how to optimize the keywords, how to write ad copy, and the impact of each of my actions, but also need to automatically optimize the processing of functions and tools to deal with the more massive information. The system will automatically adjust the price according to the set Target and the constraint of some bids. If you need to constantly adjust the location of keywords, more frequent management optimization, this tool will maximize your work ease.

Tools can play a significant role in the launch. It can greatly reduce our working time, especially when it comes to data collection and data analysis, and decisions are made in the end, machines may not be able to replace the job, but they can save a lot of repetitive work and provide some supporting decision suggestions, We can have time to think more questions in the process of launching, so that we can have more time to optimize our website and have more time to think about the next work. Therefore, we think that a good tool for the enterprise is not only a tool, but also a strategic application, only the use of such a strategic tool to enable your entire team to be liberated, in order to make the optimization of enterprise delivery further.