Strategy for you: how to promote the tourism industry free of charge

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At present, big tourism companies are advertising bombing, but when you are in the huge amount of advertising spending a lot of money without effect, how should you deal with it?

Yesterday, Hainan Dragon travel agency Wang always asked me if there is any way to be able to carry out free publicity, but also effective. Because their company does not like the big company, invests so many advertisement expense to carry on the marketing. At that time I answered, see You do not like to do. You might say, "There's a free lunch in the world?"

Big group, big Enterprise please go away! As most of the "non-large" enterprises in the tourism industry, the following strategies can be used to achieve the effective spread of the brand, and-free:

1, rural advertising quick

The director of the National Tourism Administration, Qiwei, did he say that? The rural tourism market is very broad. However, the characteristics of large base, wide distribution, low consumption capacity and dispersed consumption of the main body of the rural tourism market have increased the cost of the travel agency's market development (mainly as transportation cost and personnel cost).

In the course of training for the Hainan Shenzhou Travel agency, the company has suggested that Li: Relying solely on the relationship marketing is too tired, and not on the quantity; The three strains of the street and farmers in rural areas on the wall to brush advertising, the effect is very good, this is an early method, but also effective method, and now this method is not outdated, the key is cheap.

On the policy that: through the above methods and some of the scale of market development tools (such as commissioned by the Village committee to organize customers), travel agents to the market risk to the lowest, but also to obtain considerable income, make up for the autumn and winter business volume of the shortfall, so that the off-season is not light.

2, travel soft wen ren you cast

As a keen tourist marketing person, you should see, under the market economy this pair of invisible big Hand's manipulation, the media competition is increasingly fierce. A large number of media, a large number of pages in need of valuable articles or news to enrich. It is impossible to write the content of a monthly or even daily media Travel page by a handful of reporters or editors. Then your chance will come.

The policy thinks: as long as your manuscript advertisement flavor is not so thick, and can be aimed at the material of the media of the cast, so even if your section advertises your scenic spot, the media will also be willing to offer you free lunch. This area needs all staff and related personnel, combining their own situation or scenic resources, writing some works to various newspapers and magazines to contribute.

3, Crouching Tiger, Hidden Dragon really pity

In the course of training and consultation, it is found that many tourism enterprises are canglongwohu, some of them are hidden in literature. At that time, I suggested that they can often be interspersed in their own works "after the college entrance examination of the comb hole", "come to the heavy crossing ditch, and think of ..." and so on with the name of the scenic area related content.

Such works can exert a subtle influence on the readers. This kind of work must have the literature sex, the appreciation sex, moreover the product and the factory name interspersed does not have the trace, downplayed the area. Otherwise it will be an ad.

such as "Prime Minister Liu Lou" has repeatedly mentioned with Yanghe Daqu related anecdotes, for Yanghe Daqu made a free publicity.

4. The journalist looked over

The news articles mentioned here are not published by various media. Instead, you write some news stories about your scenic spot in the form of a press release to some media. This type of article requires a "quasi" professional level of talent.

First of all, they must be familiar with the knowledge of the news; Secondly, we should have a good relationship with some media editors and journalists. The third is to have a keen observation, to grasp current events and some hot issues, so that the company as far as possible into these news events. such as the 2006 Xinxiang Scenic Snow Lotus News, Longmen grottoes Luminous Engineering News.

5, the version of the rational is really wonderful

This kind of article mainly sees in the marketing type website and the newspaper magazine. Writing such articles to the scenic spot marketing case to write vivid, have reference significance, but also do not disclose the company's trade secrets. There are a lot of such articles in some marketing newspapers, magazines and websites. Many people in the reading time for the author's ideas, ideas and means of operation attracted to how I did not think of the feeling. The key is that you have to pick up the pen, more practice to write, good at summing up. Don't be organized and organized, just like you do the bookkeeping.

The strategy believes that many in the tourism scenic spot marketing front-line personnel, have many actual combat experience, as long as write out, or will win all kinds of media attention. The author is often invited to visit the scenic spot, after coming back to write a few articles, such as "Nanshan Scenic quick brand", "Ah-the March three-set plot" and so on.

Operation should pay attention to the following points: in the industry magazine attention to the first, pay attention to professional, website such as planning 100,000 why (www.cehuawhy.com), China Marketing Communication Network (www.emkt.com.cn), and other professional websites (generally will automatically included) Click Rate is not low, Attention is good. This round down, the number of clicks is absolutely tens of thousands.

In order to avoid litigation, the policy of solemn statement: This article refers to the free publicity is a relative sense, not a little investment. If you accidentally spend hundreds, please don't ask me for it.