Su Ning cooperates letter to cooperate O2O Shopping festival wholeheartedly

Recently, there is news that Suning has reached a strategic alliance with the letter, the future will jointly explore mobile IM and mobile electric business combination of the development model. Next, easy letter will fully cooperate with Suning held the first O2O Shopping festival, the effect will lay the future cooperation between the two sides of the depth.

Before long ago Ali, Jing Dong successively blocked micro-letter, and Ali in the recent independent research and development of micro-letter similar mobile IM products to launch a new round of large-scale publicity. The same as mobile IM and behind the telecom and NetEase two major background of the easy letter, in the Ariqiang after the move appears quite passive. Previously Ishin was seen as the biggest challenger to micro-trust, and when Ali to promote the exchanges, the limelight can be compared with the Ishin, which allows Ishin to challenge the micro-letter, but also to deal with the market competition brought about by the development of this easy to bring a heavy burden, So this time the letter of the urgent need for foreign strong assistance.

Industry personage analysis points out, when two big electric rival Tencent and Ali all in put the mobile electric business core to move the mobile IM market, Su ning also urgently needs a kind of similar product which can contend with both. But from the mobile IM market situation, easy to believe that there is no electricity business background, and with micro-letter, contacts are competitive relations, the so-called enemy is friends, Su Ning and NetEase and telecommunications not only have no competitive relationship, but also in the business has long-term cooperative relations, can form the complementary resources.

Suning and easy letter are very clear to see the current market situation, strategic cooperation is the ideal choice for both sides. Suning is currently actively promoting the first O2O shopping festival, and the cooperation with the letter will pay the water. It is understood that the letter will be for suning this activity to provide mobile IM marketing support, Suning will also provide users with coupons, prizes and other benefits.

It is understood that suning attaches great importance to this and Ishin in the first O2O Shopping festival cooperation, this cooperation will determine the future direction of cooperation between the two sides. Ishin is also the first attempt to engage in business cooperation with Third-party Enterprises, for the future to play an open mobile IM product of the easy letter, this cooperation will play a benchmark role, so easy to believe that the performance of a considerable importance. It is reported that both sides of the joint marketing activities will be on the line recently.