Summarize some of the most easily overlooked problems of enterprise blog marketing

According to statistics, up to 2009 years, the number of Chinese netizens blog has more than 90 million, every 4 netizens have a blog, as the Internet development, more and more users began to read blog posts and start their own blog writing, the provision of content hosted blog Services site has accumulated a lot of popularity, This attention and group has laid the foundation for blogging as a marketing tool.

Because of this, the blog as a Marketing information tool, its network marketing value is mainly reflected in the enterprise marketing staff can use more independent, flexible, effective and low input way to release enterprise marketing information, can directly bring users, reduce promotional costs, for users to access information through the search engine provides the opportunity, can easily increase the number of links to the corporate web site, at a lower cost of consumer behavior research and analysis, so that marketers from the passive media dependence to the independent behavior of the release of information.

3G first year, three operators are willing to pay heavy, take high hit the marketing propaganda offensive, opened the prelude to the 3G War, high marketing costs. In particular, the operator of the provincial or municipal branch, the high cost of 3G marketing publicity, so that its heavy burden on the back. But the blog marketing has become one kind of not spending the marketing form, walks is the path which the sharing and the experience, produces the marketing value but cannot neglect. According to the background of Jiangxi Unicom back to the statistics of customer managers, more than 60 have handled 3G users, in the process of access to the network by searching, click on the blog site, a comprehensive understanding of the 3G of tariffs, terminals, services, software download services, blog has become an important channel for the company.

The effect of blog marketing and blog browsing volume has a certain relationship, blog browsing volume, the number of comments is a measure of the effectiveness of the blog publicity scale. In the whole marketing process, attracting users to click, generate interaction is the key to discovering potential customers, but also connect customers, promote sales of important ways and links. Operators to launch 3G blog marketing must use the power of interaction.

Interactive methods mainly include reading Bowen (especially the industry's blog), comment on blog, build blog circle. Operators can organize professional outsourcing advertising companies to produce packaging blog, inviting experts in the industry or in the hearts of netizens have a certain appeal to participate in the blogger, through the blog article for the company's marketing information to do the link, can also increase the company's portal links, which not only may bring new visitors to the company portal, Also added to the advantages of the portal in search engine rankings.

Enterprises to carry out blog marketing, if no one to browse and click, where to business opportunities, not to mention marketing. To solve this problem, we must interact. Of course, the interaction here refers to two-way communication, if we just want others to comment on their own blog, or one-way to comment on others, a long time, it is necessary to discourage enthusiasm. And two-way communication is the combination of transfer and feedback, its browsing volume, the number of comments will naturally increase, enterprises in the interactive process can also learn wisdom, looking for business opportunities, the discovery of potential customers.

Write this article about blog marketing is because recently Peng Yuting in doing blog marketing process to realize something, want to share with you to discuss. Because of the scope of blog marketing is too wide, today is mainly to share with you the enterprise in the blog marketing easily overlooked several major issues, personal blog marketing and product blog marketing, and so on after the content of the discussion with you.

Remember before sharing with you a piece of "Baidu Space was sealed" article, said also Qiao. Recently, a friend of mine Sina blog has been blocked, the reason and I write that article analysis of the same. From this can be seen, in fact, such as Sina, Sohu, NetEase, Baidu, Tianya, such as several major portal network to the blog's audit requirements, for enterprises, hard in these portals open Bo, add content, promote, finally ended up a sealed result is really more regrettable. Peng Yuting According to these two cases and in recent years in the blog marketing practice, summed up the following issues are the most easy to ignore corporate blog marketing.

1. Platform Selection

Peng Yuting saw the enterprise with independent domain name to do blog marketing relatively few success, in the platform selection, basically 90% of enterprises will choose the portal blog, such as Sina's blog is more popular. Here's the question: What difference does it have to build multiple blogs or just build a blog? If you can't decide, see the 2nd blog target positioning.

2, target positioning

Enterprises in the decision to do the beginning of blog marketing should have a clear target positioning, whether it is simply to increase the keyword outside the chain or to enhance the company's brand, Peng Yuting that before doing blog marketing must be determined, so that we can determine in turn to build a few blog, choose which platform to build blog. Read the majority of corporate blog positioning is the company name or product names to name the blog, Peng Yuting can not say this is not good. However, from the current trend of blog development, these enterprises out.

Tip: This article from the Blue Flame team members Peng Yuting original, more articles please view Peng Yuting personal blog.

Especially for those service-oriented enterprises, who will pay attention to what happened to you this enterprise, what happened to employees, product introduction how fancy. They're more concerned about buying your product, buy the product will not old problems, you here the price is not higher than other places and so on information, and enterprises to build a blog should be more from this angle to dig, and if the enterprise constantly in the blog to send ads or content with promotional articles, sooner or later to be k off.

The purpose of building multiple blogs is also to package the products and services from multiple angles, thereby enhancing the brand status of enterprises in the industry. Peng Yuting that the blog is best to start from a certain industry, this should be based on the company's target users to determine. For example, a company's target users are teachers, then the establishment of the teacher industry blog, specifically to find the industry's outstanding teachers in the above writing articles, occasionally joined the enterprise product or service content, the attention will be very high. Because the well-known teacher blog in the industry is very famous, not only have different areas of teachers will pay attention to, and well-known teachers will be favored by the portal site, will be preferred, this is the same as many famous bloggers.

3, blog Promotion

Blog promotion is also an important means of blog marketing, like network promotion is also an indispensable factor in network marketing. But many companies built a blog will only go to update the article, did not want to promote the blog or do not know how to promote the blog, here Peng Yuting give some of their own views.

Sina Blog As an example, you can put their own blog to join the circle of Sina, get more attention, if there is video, you can also use Sina's podcast to publicize, the important point is to use the high weight of Sina blog can be added in the article some key words outside the chain, if you do not want to let the administrator see, you can make the text link into white (background) , this is helpful to improve the external links of the website, these are to use Sina Blog this platform to do promotion.

In addition, the combination of forum promotion is also a good choice, such as the Teacher industry blog in the Teacher Class forum with the form of personal signature can be pushed out, if often in the forum bubble, there is a certain popularity, this blog will certainly have a lot of people often pay attention to, that the number of visits to the

Above 3 big point is Peng Yuting in doing blog marketing found many enterprises easy to ignore place, if we still have better suggestions or comments, welcome to correct criticism. At the same time, welcome to join the network to explore 3 groups (senior Group): 76943601

Author Info: Blue Flame team member Peng Yuting, see Peng Yuting personal blog (www.jrchen.cn) or search "Peng Yuting" for more articles. Welcome to free of charge to reproduce the original blogger articles, please keep the author information, thank you for your cooperation!