Summarize the analysis of the basic strategy form of SEO in actual combat

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SEO is to optimize the site so that the site in search engines can get the top ranking, and then increase the exposure of the site to get enough traffic, and ultimately enhance the site's sales capacity or promotional capabilities, so the basic SEO strategy is based on the characteristics of the search engine summed up, usually divided into: keyword strategy, Web page optimization policies, other policies.

1. Keyword strategy

A keyword is a statement entered when a potential customer or target user finds your site in a search engine. Keyword optimization is not only the core of SEO, but also the core of the whole search engine marketing. Include: keyword selection, keyword distribution, keyword density.

Choose the right key can say equal to the success of half, good keyword positioning will greatly reduce the post SEO workload. Usually if do the popular website (do traffic), you can refer to the search engine's wind and cloud list (such as Baidu search list, Baidu index, Google Hot list, etc.), choose a good flow for their own keywords. If the industry site, due to a certain degree of professionalism, you can inquire through the way to customers, understand their search habits, often through those words to search the search engine products, and then their own strength and planning to determine the key words. can also be combined with the flow statistics system, through the analysis of key sources to select the key words. Note that you should consider from the user's perspective, and then choose the right keywords instead of the popular.

2. Web page optimization Strategy

The Web optimization strategy is to make Web pages more user-friendly to search engines. are divided into the following points:

Dynamic Web static: Because dynamic pages with parameters are not easily indexed by search engines, it should be used as far as possible to use HTML static pages or use Iis_rewrite technology for static processing.

Website structure: In order to facilitate spiders crawling and crawling Web pages, column navigation and directory levels should be clear and interconnected. Often generate site maps (according to a certain format to list all the columns and linked documents),

Web design time: HTML code to be streamlined, not to use a large number of flash and picture elements; the page JS and CSS as far as possible with the Web page separation, which is conducive to reducing the page size, improve the speed of Web page loading convenient spider crawling capture, but also improve the use of the Code; Use a more canonical XHTML and XML standard as the display format.

Title and meta tags for Web pages: title is equivalent to a name in a business card, and meta is equivalent to a brief introduction to the business card. The search engine gives the same information. Title of the first few words on the search engine is very important, so the title should be short and concise, highly summarized, and make the keyword as far as possible, the general title not more than 3 phrases. Meta's Keword attribute is to tell the search engine that the content of this page is spread around these words. And description is to the search engine briefly describe the contents of the site. Both should be closely related to the content of the body and be briefly refined. SEO-focused sites will even give each page a separate set of keywords and descriptions.

Content optimization: Web content is the best original or highly pseudo original, so the search engine will think that the content is fresh and useful to users, more easily included. "Soft Wen" also was born, it refers to some people after reading has unwittingly been instilled in the advertisement of the article, its subtlety is the content of original originality, can be mixed with the content of the text to promote the silent pass to the reader.

If a website has good soft text can improve its reprint rate and reading rate, so that the site exposure rate increased, the number of external chains increased. Site content should be updated regularly. As mentioned earlier, search engines don't like a dead stop.

Custom 404 page: When the link is invalid or the address dislocation will appear the page does not exist 404 prompts the page, will this page change to the website content related Friendship Prompt page (at present the large-scale website all takes this kind of measure, after the error several seconds after jumps to the homepage).

3. Other strategies

The previous strategy is based on the site optimization perspective. Because of the competitiveness of SEO, you can also analyze the opponent's strategy to optimize the site. In addition, SEO also has management and implementation strategy, profit strategy.

With the rapid development of the Internet, E-commerce market is huge, the search engine has built up the economic model of modern society, he created the network economy market makes the competition more intense. Enterprises must pay attention to the ability of search engine to play, through the method of SEO to create a website, to attract potential customers, so as to achieve their business goals, therefore, SEO industry in the future is very potential. This article from the play to Wuhan Network: http://www.happywhan.com Original, reproduced, please indicate the source, thank you for your cooperation!