Summary of some common questions about keywords in SEO optimization

Search engine Optimization (Engine optimization), also known as SEO, for the more popular network marketing in recent years, the main purpose is to increase the exposure of specific keywords to increase the visibility of the site, thereby increasing the opportunity to sell. And the site's SEO refers to the search engine to make the content of the site more easily by the search engine to obtain and accept, after receiving the data from the website, the search engine places the website with higher PR value (Page Rank) on the network where other users will take precedence over the search. It also encourages searchers to get the right and helpful information.

SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

Search engine optimization is such a technology, that is, follow the search engine science and comprehensive theoretical mechanism, the site structure, Web language and the interactive diplomatic strategy between the site planning and deployment to explore the greatest potential of the site to make it in the search engine has a strong natural ranking competitive advantage, In order to promote the enterprise online sales and strengthen network brand play a role.

I have just contacted the website optimization when I often heard the key words. I didn't know what the keyword was. I guess I have friends like that, right? I'll summarize some common questions about the keywords.

First we need to know what the keyword is.

In the search engine industry, the so-called keyword, English is keyword, is to want visitors to understand the product, service or company and other content names.

Knowing the concept of the keyword, let's take a look at other questions about keywords

One, the distribution of keywords and optimization is related?

Keyword distribution refers to the location of these keywords on the Web page. This position can be a title tag, link, headings, text body, or any place where text appears. Title tag is the best place to place the most important search keywords for a Web page. In the title tag, the layout of keywords is very important. The most important keywords should be placed at the beginning of the title tag of the page. If you put all the keywords, then there is the risk of creating keyword stuffing (keywordstuffing) in the title tag. Never use any keyword in the title tag more than three times. To prevent the triggering of keyword stuffing filters (keyword stuffing filter), it is safer to appear up to two times.

Second, the density of keywords on the site rankings have an impact?

Keyword density refers to the ratio of the number of keywords used on the page to the total word count of the page being discussed. Keyword density is one of the search algorithms for many search engines, including Google, Yahoo, and MSN. Each search engine has a different mathematical formula for keyword density, and keyword density allows you to get a higher ranking position. In terms of the degree of density of keywords allowed before the imposition of penalties, different search engines also have different allowable levels. Therefore, for different search engines, the density of keywords to the ranking of the impact is also different.

Third, what is the keyword stack?

Keyword stuffing (keyword stuffing) refers to placing keywords very intensively in a Web page. Generally speaking, if the keyword appears too frequently, it will cover the other content of the page. If the keyword stack may cause Google to the site down the right, my site in the beginning of the line, in the home page for a large number of keyword piling, GG just started did not find, but not three days, the site's ranking is no shadow, although the overuse of keywords may trigger Google Filter, but the more serious problem is the potential loss of access traffic due to difficult content reading. If a searcher finds that there are keywords everywhere on a page, it is almost impossible for him to stay on this page and not be able to turn into a paying customer. Therefore the loss caused by the keyword piling is twofold.