Summary of the methods of promoting Web site under line online

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

About the promotion (divided into lines on the next two parts, this article to the insurance site for example, of course, also applicable to other types of sites for your reference).

First, online:

1. Award-winning registration, such as the top 100 of the website registration, gift n points, or N-yuan cash vouchers, or directly to 50 percent to buy a certain type of insurance. Buy gifts, such as the purchase of 500 yuan of insurance to give 100 yuan of insurance, or buy 200 yuan of insurance to gift a beautiful gift, or 500 yuan insurance to change body 699 yuan, plus 1 yuan can get a 200 yuan insurance.

2. The website advertisement promotion:1> on the well-known website to play the advertisement, initially takes the Nanjing Local website primarily (for example Dragon Tiger Net, the West Shrine Hutong, 8080, jinling Hotline and so on);2> website navigation Station, like hao123.com, 265.com These, the general Netizen on-line will first these navigation website, Can be in these sites related columns to buy links to the;3> Web site Alliance, such as the Black Horse Alliance, nine win Alliance, these alliances equivalent to intermediaries, subordinates thousands of of sites, ads will be placed in his subordinates in a number of websites, the launch of a wide range. The above several initial stage may drop 1 months to see the effect to further choose.

3. Search engine promotion, purchase Baidu or Google keyword bidding ranking promotion, when search insurance and other keywords will be displayed in the forefront of search results. In addition, the site is basically completed, you can log on to the major search engines, increase the number of visits.

4. Links, to strive for and large sites do links, so as to increase the access rate, while increasing the weight of search engines.

5. Regular promotion of special risks, similar to the hotel's daily specials. For example from Monday to Wednesday, the original price of 150 yuan insurance to 88 yuan price sales, limited to the top 20 (this quota does not reach their own decisions, just a gimmick, is to stimulate your purchase desire).

6. Gunmen, soft wen, more hype posts in the major forums, websites and so on. Soft text is the soft advertisement, attracts the eyeball.

7. Flash promotion, such as a new MP3 or sketch out, he made flash, the bottom dozen a small ad, because now the exquisite flash circulation is very wide. Of course, you can contact a ready-made flash author to advertise and pay a small fee.

8. Link promotion, registered users will give him a promotional link, no matter what way he (QQ, MSN, bbs, mail, etc.) will be posted on this link, someone clicked on this link and visited our website, he added 200 points, someone bought insurance, he added 500 points ( Depending on the amount of purchase, even the insurance Commission! People who are recommended to buy insurance have a corresponding discount.

9. Recruitment promotion, in 51job and other sites posted insurance website recruitment information, recruit salesman dare to challenge high salaries, in fact, the basic salary is not, view the company's information about a lot of, of course, the company's website is also necessary to see.

Second, offline:

1. Gift ads, the following gifts are free of charge, can be in the downtown, people flow large places. Environmental protection bags, because the use of environmental protection bags are relatively high frequency, at the same time the production cost is low, the bag printed on the website related information, calendar calendars, there are web site information, mouse pad, printed on the website information, free distribution, Internet cafes free distribution, office space free distribution, the website virtual cartoon image (plush, plastic toys, etc.), free distribution; The above toys can also be used as a gift to redeem members ' points.

2. Learn from the practice of Ctrip, mango nets, to do a booklet on the insurance, which folder on the membership card, with ID and password, logged on there are 500 points or 20 yuan of cash vouchers or something, in the people with large flow of places or to find targeted places to distribute.

3. Campus Insurance agent, now college students have leisure is also more, basic salary is not necessary, only to give a commission, let them sell to, means unlimited, online network can, free to send them a box of business cards (business card title to get an insurance broker or something) hair data. To sell insurance on the internet, at least a Soho, at the same time get exercise, they feel good, students will spread.

4. The street Questionnaire survey, looking for a part-time job, the survey is secondary mainly sales.

5. To find a friend of the media, TV newspaper magazine Network can, to get a special insurance, said the insurance and now people's life and work is closely related, with the development of computer popularization network, an expert agency expected after the network insurance to replace the traditional trend is inevitable, At the right time our site as a new continent to show in front of the public. Many people actually do not understand online insurance, after such a say, at least will be curious to look at the Internet station.

6. This street store is free to do the door head. We have a unified graphic design, font, color, layout, and so on, the door of the signboard is free to do the installation, but must be in accordance with our standards, including our logo. These are the small cost of input (inkjet 18 yuan/square, installed in general 200 yuan), in the long term, these are very good advertising position. Passers-by See Zhou every day to see the month, will be imperceptible.

7. Business cards free of charge, those small shops a lot of free to give them business cards, but the back of the card to put on the insurance site a small advertisement. They scattered the business card at the same time, the insurance website also indirectly publicity.

8. With the business linkage, buy building materials, buy home appliances, buy digital and so send insurance, send points to send vouchers. In addition, the newspaper often have the answer guessing activities, and newspaper cooperation, the following line of words: Prizes by the insurance website to provide the value of N-yuan membership card.

9. Early publicity to do an online survey, targeted, for example, in the West Temple on the pilot, find some people more concerned about the insurance and Web site issues to vote, 10 people vote can not represent what the problem, 100, 1000 people respond to the problem can be used as our reference, the direction of improvement.

10. Roadside light box ads to platform light box mainly, bus advertising, bus body advertising, the interior of the ads, such as horizontal blessing.

11. Find a few students a day to a 100 yuan, to play Superman, Altman, Qin Shihuang or something, standing in the downtown area, of course, to have a website advertising, visitors will also take a photo, publicity should be good results. The key is the media everywhere to find news, this kind of thing they like most, a newspaper, this visit volume.

12. Public interest activities, in the name of the site to participate in activities, such as supporting the poor mountains to send clothes to send books, the protection of the Mother River million signatures, the site volunteers on the Purple Mountain to protect the city green lung and so on, the goal is hype, publicity, attract media attention.

13. Internet cafes cooperation, and the cooperation of the Internet cafes, pay a small fee, the browser's default start page is set to the insurance network, find a 350 internet cafes, this to the Internet cafes, the number of people, traffic will also be driven some.

14. In hotels, guesthouses, leisure places, front desk or cashier, put a small stand (there are web site profiles and Web site) What, the guests in the consultation or pay the idle, sometimes look at one.

15. Event marketing, to run an "insurance network and poor students heart to heart" activities, first open a forum form of exchange, and then give them the gift of clothing, the most important insurance, the presence of the relevant leadership of the school, photo photos, not on TV newspapers, on the newspaper on the local site.

16. Pure water ads, set pure water customer base is very extensive, office buildings, hospitals, schools, institutions, families and so on, in the water when the drop of the time to look at the advertisement is not difficult, we can work with manufacturers, in the bucket of advertising, and pay a small fee.

17. Community promotion, the community doorway to a table, banners, posters, salesman, small gifts a lot, known as Insurance consulting, free consultation and gift delivery, in fact, in the promotion of the website. (There are insurance lectures, training, whatever you can do in this way)

18. The bearer also has to retain people, in addition to products, prices, service good, there are some methods win. After a period of time, more members, not regularly organized member party activities (mountain climbing, barbecue, K song to eat, and so on, as well as lottery activities, the event after the picture and content in a small topic to send to the Internet, of course, members can participate in the discussion, so that members have a sense of belonging, so that the site visitors feel the popularity of the site and humanity. Extended, the member birthday site can send past a greeting card (of course, in late membership more, the system automatically sends a mail on the line, the website cartoon Image National roaming, the subject such as "The insurance net Wan Li line supports the Shanghai World Expo", each city member can register, then designs the roaming route chart, from Nanjing > Jiangxi > Guangzhou > Sichuan > Beijing > Shanghai > finally back to Nanjing and so on, arrived in each city have members and cartoon image in the local landmark building next to the photo, and then mailed to the next city members. This participation is strong, the attention of many people, if the media again timely report, the effect will be very good.

This article is a personal original, please edit keep this link: Leisurely travel Nanjing Forum http://www.uu025.com.