Sunflower Medicine Problems highlight the drug safety of children neglected by the accused

Preach over the heavy lessons from Sunflower pharmaceutical industry will be tens of millions of advertising costs to television, newspapers and other traditional media in order to expand visibility to occupy market share. In particular, the investment in advertising extravagantly, single from the "Small Sunflower Mother class classes!" The child cold cough old bad, most of it is lung heat "This little sunflower child medicine advertisement word familiar degree can be seen. However, the frequent exposure of quality problems to the sunflower pharmaceutical industry a loud slap, "the good medicine of our boss's surname seems to be a misnomer. In the pharmaceutical industry, in the fourth quarter of 2011, Sunflower Pharmaceuticals accounted for 53% of the first-time ad spending on the revised group, the CTR2011. Where there is the sun sunflower, sunflower medicine spread across the Quartet advertising language, now sound pale. The advertising language that cheats millions of people also eats away at their trust in the brand and ultimately changes the consumer's buying habits. and sunflower pharmaceutical industry is walking in the old road to revise the medicine industry. Quality control sunflower Medicine to avoid the sunflower pharmaceutical industry exists in this kind of drug unqualified events, sunflower Medicine related personage in the interview, said that these drugs unqualified problem has been properly resolved, the drug factory is qualified, the phenomenon of failure is due to transport and preservation process by the sun and some other improper operation caused. Some media commentators believe that the real problem with sunflower pharmaceutical industry is far more than the disclosure of these. Obviously, in the advertisement extravagantly but ignores the quality question, is the current domestic most medicine enterprise's common disease. Advertising is not as good as product quality, this is the first of some drug companies to the classic. "Detailed" lined up for listing behind or for the ring money in the Sunflower pharmaceutical propaganda can be seen, this section introduces the background of the company's information: After more than 10 years of brand-building, sunflower brand has been consumers and industry customers highly recognized, "Sunflower" trademark in 2007 by the state Trade and Industry Administration Trademark Office identified as "China well-known trademarks." Small Sunflower Child Medicine in the fifth session of "healthy China" 2012 Chinese drug brand list was named the first brand. Obviously, it's better to say than to sing. On the one hand, sunflower medicine repeatedly trapped in drug quality and false advertising propaganda, while shouting to go public circle money. As of September 2012, some sell duck neck, sell tea, wash feet and so on assorted to go public. More than 700 companies lined up to go public, with netizens questioning how many IPOs are waiting to be paid instead of really developing companies? Safe medication on paper or into a big bogey in 2012 safe medication Month, Sunflower Pharmaceutical group adhere to the "honest man, honest to do drugs, integrity eternal" business philosophy, adhere to the "do our People's Good medicine" The declaration of Safe production has attracted much attention. However, the safety of medication is by no means a one or two-word safety manifesto. Sunflower Medicine from the existing problems, it is difficult to find enough to support their commitment to safety Production declaration management system. Child safety Medication This topic is not unfamiliar, claiming to do millions of households "rest assured" the loud slogan is by no means can complete a beautiful vision, need enterprises to come up with true ability. If you blindlyThe mentality of relying on luck is bound to make jokes. It is reported that the Sunflower pharmaceutical industry in 2008, 2009, 2010 has been repeatedly disclosed emissions of pollutants exceeded. After rectification, it is found that through strengthening the maintenance and management of pollution prevention and control measures, it can ensure the long-term stability of pollutant discharge. Obviously, sunflower medicine again carry the banner of corporate responsibility to fool the world.