Suning and Gome physical store sales

Kim Yong-lei Pan

"The history of the most brutal" electric dealer price war is very busy, line online under the cooperative operation of Suning and Gome entity store sales? China Economic Times reporter August 18 visited a number of Beijing Suning, Gome stores.

No price agents.

Jingdong Mall CEO Liu earlier in his microblog announced that the BoE will recruit 5,000 "price intelligence officer" stationed in Gome, Suning stores, two per shop, close to the price of suning appliances. Reporter with Curiosity to Lenovo Bridge near the Gome, Suning stores, the so-called "price intelligence" has not yet to post, the salesman on this topic is very cautious. "Why do you ask?" It doesn't make sense that our price is certainly lower than theirs. "As of press, the intelligence agent has arrived, but from the relevant media reports, the intelligence officers did not appear as scheduled."

On the same day, suning "8 18" mobile phone section, the mobile phone area in the crowded, whether domestic or foreign brands of the counter before are crowded with detailed inquiries of customers. Reporter survey found that inventory tight or insufficient problems are more common. Mr. Guan in the online comparison of a mobile phone, because of the neighborhood, decided to the physical shop experience, direct payment delivery is also faster. Never think of this mobile phone in the physical store has been out of stock, shopping malls can only coordinate other stores for the transfer.

Shop offers price comparison

The price war, the Beijing-US Soviet Union three have claimed their lowest price, the war from the line burned to the line. Gome at the entrance of the store set up a prominent position of "online parity", the store staff is a LCD TV with the mouse keyboard to debug. He told reporters that the customer's request for parity can be accepted at any time. Suning also set the parity zone, the two computer in one machine placed in the vicinity of the elevator prominent position. Computer sales area of most laptops are also in the open networking state, a unified red background desktop, writing "Suning National grand-hui war" words.

Mr. Qian bought a sharp TV in Suning, "has been a willingness to replace a TV, recently learned from the Internet to play a price war, to see." Just a check in the price area, here cheap nearly 2000 yuan, on the list! Ms Zhao is calmer than Mr Qian's decisive shot. "I fancy a Sony TV, but yesterday on the internet to sell more than 6,000 yuan, today in the physical shop has become more than 7,000 yuan, the price is suddenly high and low, always feel that there is something fishy, or observe a few days!" ”

The reporter in Gome Samsung mobile phone counters learned that Samsung a high-end mobile phone price of 4499 yuan, through independent check prices, shows Gome online shopping mall sold only 4388 Yuan. "Online shopping mall, although the price is low, but generally no goods status." The clerk explained to the journalist. Although the price tag of many goods in the store is marked with the word "broken net", few customers come to buy it, most of them just hang out.

Offline access to online knowledge

Interestingly, customers who come to real-store consumption are mainly middle-aged. Many of them told reporters, in the Beijing east to the Su Ning Gome, do not know Suning and Gome has an online mall. By the overwhelming advertising to the physical store, only to understand how the line parity is the same thing.

Still, based on the propensity of the Chinese to buy big appliances in real-store stores, the two electronics retail giants have not reduced their emphasis on offline stores. The reporter from Suning store shop clerk, on the close to Suning Lenovo Bridge shop South hundreds of meters, suning new North China First shop-Lenovo Bridge Super flagship store is in intensive renovation, September 28 opening. Near the sidewalk, every dozens of meters to set up a Suning member to do card points. Staff told reporters, as long as the cost of 10 yuan for a membership card, in the opening will be able to enjoy all the products 80 percent discount, after the event can still be integrated and national general.