Suning Tesco starts the Jedi counterattack

Lightning and the flag of the war, Suning will lift the second round of electricity price war

Commercial News (reporter Chong Xiao meng) "8 15" price war provoked by Jingdong Mall died, Suning easy to buy but began the Jedi counterattack. The reporter was informed yesterday that the new round, which was scheduled to start today, is a day ahead of the same price. Li Bin, an executive vice president of Suning and Tesco, said, "8 18" is just the prologue, the real price war has begun. Meanwhile, Su Ning may set off a second wave of price wars in the next Monday.

Reporter visit found, located in Fengtai District South three ring of Suning appliance (002024, stock bar) still posted in the "Invite you live parity" of the prompt card. According to the sales staff, although the last activity lasted only three days, but the effect is very good, so the store since yesterday to hold the event again, will continue until August 26. The reporter has also verified the news from Suning appliance.

August 15, Daiju a micro-blog to ignite the price war, but the result does not seem to be what he wanted. Liu Blunt "didn't expect Su Ning will challenge." And Su Ning deterred step press, determined to fight with Beijing east.

According to Li Bin, suning electrical appliances nationwide 300 cities will be online under the unified coordinated combat, and is ready for "sustained and lasting combat." Home Appliance Observer Liu Buzhong that the line is the same price is the business must do. "Before many people questioned Suning, Gome to do electricity business, one of the main reasons is that their line has two sets of price system, this is not sustainable." "In Liu Buzhong's view, Suning, Gome's pricing strategy will become the normal, will not go back."

The price war brings to the household appliance retail industry Another unexpected effect is, in the same retailer's line on-line realizes after the same price, the home appliance chain even appears with other on-line retail brand "parity" the phenomenon. The industry generally thinks that because of the high cost of rent and manpower, the price of the line is generally higher than the line, so "parity" cannot last long. But in Liu Buzhong's view, although the cost is high, but the profit of the appliance chain comes from the line rather than the line. Although the "parity" affects the home appliance chain retailer's profit, but also greatly stimulated the sale.

"This makes home appliance chain retailers face a choice: is profit important or market share important?" "In the eyes of home appliance retailers, market share is more important," Liu Buzhong. "What is the point of profit if there is no market share for profit?" "This is the most important reason for home appliance chain retailers to decide how to" spell the price on line.

Li bin also said that Suning will take advantage of the "school season" for computers, mobile phones, digital large-scale promotional activities. In the industry, this is aimed at the Beijing east provoked "everyone electricity" price war challenged Suning easy to buy counterattack. "From Su Ning's meaning, Su ning may in next Monday again set off the price war." Because in the August 15-20th price war, Beijing-east, Suning, Gome Three and did not distinguish the outcome. According to Suning's strategy, must be to fight to the end, spell a victory and defeat only line. "Liu Buzhong said.