Suning the meaning of drunk Weng: Take the food to get together cost-effective?

(from the media public number: Laohushuokeji or old nonsense technology)

"Micro-letter Red Envelopes Brush Screen", "face paper" Buy 2 pay 1 ' snapped up ' ... Recently, Suning easy to buy "8,185 anniversary of Daqing" Activities has been opened the curtain, and with today (August 18) suning easy to buy the launch of "Da Hui" and "flash" two trump card marketing products official debut, which also let suning "Hundred Days Battle" ushered in a new climax, and Ali's poly-value is the Su ning to seize the potential target of the food campaign.

First of all, Suning "Da Hui" and "flash" mode to carry out an easy to understand the annotation.

Poly Hui-Tampinghui, brand benefits and life benefits three major business, product design and the cat is similar to the cost. Among them, Tampinghui is the main "explosion-limited, straight" marketing recommendations; brand benefits are "genuine discount limited" mode; Life benefits mainly for local life service providers, commodity suppliers to provide marketing services.

Here, the author of its model summary has three characteristics: first, Suning Poly-hui than a cost-effective platform for the brand entry threshold high, the settled business must be domestic and foreign first-line well-known brands and the top 20 of category sales, and brand direct to ensure authentic; Third, low prices, requirements must not be less than the last one months of the net minimum price.

And the Flash is all auction goods have no threshold, 0 yuan to shoot.

In Old Hu's view, this on-line real-time flash is a kind of marketing means, is a kind of drainage tool, easy to understand, mainly for the 818 promotion, this does not repeat. However, so ultra-low price even the author also generated the impulse to participate. Here, also kindly remind, this real-time million people bid for system requirements is really high, I hope suning easy to buy it backstage can withstand the test. After all, in the industry, the site paralysis of the situation repeatedly staged.

The following return to the great poly-Hui products themselves, this is a Sunin push a platform-type product model, its products behind the strategic level of significance. The drunken Weng's meaning includes the following three points:

First, the big Poly Hui is mainly for the merchants of Suning. This platform, can give the merchant to drain the quantity, to them is extremely good. Da Hui on the products Su Ning does not require gross margin, inventory and pricing right to the brand to determine their own night, Suning only charged a small amount of commission and warehousing courier costs. After all, the new platform to build, Suning needs to water before the fish can be raised.

Second, the on-line meaning of the big Poly Hui Su Ning's supply chain model has undergone a great change, merchants and various categories of their own stock and pricing, save a lot of intermediate ring, the price is lower, and from the previous traditional manufacturers pricing game state into the power of the mode of the win, suning through the provision of services to obtain income.

Third, to the cost of gathering, intended to divert. As the king of traditional household appliances retailing, Suning has been not satisfied with only selling home appliances and 3C products, so its category has been expanding. and "Da Hui" as a service in the sales of Taiwanese marketing products, by increasing the flow and transformation of shops, through the merchant to the Nuggets, so that their plates bigger. After all, the days of the cat to get the pot full of money, people do not envy, it is a lie.

In addition, from the past data, poly-cost is still the first choice for real-class commodity group deals. The original explosion-type drainage effect has been gradually attributed to peace, the price threshold has also deterred many small and medium-sized sellers. The seller's thirst for external third party traffic channels is the opportunity for Suning to gather benefits. Suning bought a full network, follow-up or can be integrated with the large Hui, thereby increasing the space imaginable.

Therefore, "Da Hui" has pointed to the cost of clustering, and from the point of view of the node planning, suning planning Hundred Days will continue to the eve of the Singles Day, through the large Poly Hui can also be "double 11" for diversion.

Of course, this is a strategic level of consideration, but only the industry's observation and analysis. The future concrete trend, still wait time to verify. What are the actual effects and strength of these two initiatives just now?

Look at a set of data:

First of all, for the flash of this model, August 18, Volvo S60L, Volkswagen Skoda 2013 fast, Dongfeng Citroen c4l, New Beetle, 350, such as the glory of nearly 50 cars will be in Suning easy to buy 0 yuan "flash." In addition, the IPad Air, iphone5s, Nikon S5200, Permanent bicycles, the United States, such as golden milk powder, such as explosive products will be unveiled "Flash", in addition to cars, all goods are not limited.

August 18 The same day, suning Tesco launched 8 "flash" activities, August 19 to August 22, 7 "Flash" every day, open one every two hours. During the "flash" period, consumers make their own bids, and if there are no higher bidders within 10 seconds, the consumer can successfully take the product.

In order to ensure the fairness of the "flash", Suning will also be introduced to Nanjing Notarization Agency for the whole supervision. After all, today's users become more and more astute, the previous kind of self-singing mode has been eliminated from the stage of history.

Second, the current "Big Poly Hui" has been gathered to screen out 5,000 businesses, Suning asked for "big-hui" commodity pricing must be less than 1 months of the lowest transaction price. "Da Hui" home appliances goods let 80 percent, life, electrical concessions 70 percent, not electrical products, the average benefit of 50 percent, some goods are lower to 10 percent. To give an exciting example, during the activity, the original price of 168 yuan Osmun diffuse water run through the invisible mask paste only 19 yuan, sharp, an air purifier original price of 2980 yuan, a large price of 1799 yuan.

In short, now Suning "Grand Poly Hui" platform only took the first step to change, the future can go how far also say not good. After all, opponents of the cat is really very strong, but the industry also needs a second cost to form checks and balances, the future needs to be done and see.

And all along, the traditional enterprises turned Su Ning, most of the world as a copycat, but this may not be a safe path. When Penguin Tencent June is not in this prudent follow the strategy of growing.

After all, in China's existing business environment, survival and development is the first. And Chinese enterprises really have less and less innovation, I hope that suning in the reform of the supply chain, marketing methods, in their own good at the O2O of the new era to locate their own differentiation advantages, as soon as possible to find suning characteristics of the development path.

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The author of this article is Lao Hu, reproduced please be sure to indicate the author and from the media (from the media public number: Laohushuokeji or old nonsense technology). can also scan the following two dimensional code attention, your attention and sharing is my greatest motivation.