Surround "Enemy hardware" millet

The smart hardware industry has the biggest ever war of words in history: Millet and Bo Lian (Broad Link) from the partner into a passer-by and then to the confrontation, when the chat records are in cooperation when the sun out, I believe that many people have realized that Bo Lian is must and millet fight to the end-if millet also take the words , after all, Bo-Lian is not a scale at all. Mibo is just entrepreneurs and millet contradictions between the fuse, millet is facing an unprecedented public opinion challenge, or be forced to make some changes, or let its development, waiting for a greater storm.

The winner is the king.

Millet in the controversy continues to grow, all talk to millet have a lot of topics, praise both. This helps it attract the most attention and then make low cost marketing, but also let it to the outside public opinion, disdain to divert. A few days ago well-known since the media Cheng even revealed in micro Bo, because Millet PR issued "Victor not be judged" Hao said he will be small rice critics.

It is clear that Millet has become today's razor-sharp from the modest modesty of its entrepreneurial years ago. All the upper-level strength has the support of low-rise buildings. According to Fu forecast, the millet surpasses the Chinese cool union any one to become the smartphone king will take place in the year, the author's data analysis confirms this forecast. Outside of the smartphone ecosystem, such as television, home, wearable and other fields, millet has not made considerable progress, but the fact that mobile phone crowned will help it build a strong gas field and sweep the resource base of every new industry.

"Winner is King" is the basic logic of Chinese science and technology. Before the 3Q war, Tencent grabbed the most users and the deepest moat in every area of the internet and was unstoppable. The entrepreneur who is "violated" jumps out to denounce the difficulty to have any effect, although Tencent angered industry but can be a product experience to do better, in the absorption of users at the same time set up a very good product image, after the "winner of the King" mentality was spread to 360, Ali and now the United States excellent products such as the body.

"Internet thinking" Millet is the "winner of the King" Play to the extreme, professional training instructor for its step-by-step, talk about the success of Millet; Millet founder and CEO Lei was served as the head of chicken soup, because many of his comments are as widely circulated as Ma Yun quotations.

Millet did succeed.

Success dilemma

A person's success in a broad sense does not necessarily make them happy, and finding new goals often leads to confusion. Into the spotlight, but will add a lot of trouble.

Millet has been successful, from the overall signs that it is also out of the plight of success. What is the original mission and goal of millet? The superficial and realistic answer is to make money and make more money. But there is no doubt that the founding team of Lei and millet are not here. Search the past information is difficult to find a clear description of the ideal of millet, "for the Fever and health" is the product concept, "Internet mobile phone" is product methodology, "to do a world-class company" is the process, it is difficult to call the ideal.

In the latest press conference, Millet has made its mission clear, "Let everyone enjoy the joy of technology," if it is so think and put into efforts, millet in the spiritual level on a step. Everything in the past is at the commercial level, in the surgery and potential, "let everyone enjoy the joy of technology" is back to the humanities, up a level. This adjustment, and Millet rapid development has relations. It has been successful, the original spiritual level of the construction has long been unable to support this hardware giant ship, if Millet does not look for new mission and direction, lost is inevitable.

Millet's latest business direction embodies its declared mission.

Overseas business set sail, but suffer setbacks: Taiwan market "less than 30" incident exposed millet several problems, one is the market environment at home and abroad is very different, the old methodology may not still be effective; second, the PR response to the people, but also reflected the millet "winner of the King" domineering and crisis.

On the other hand, it is millet began to find ways to infiltrate outside the smartphone business. Smart TV millet must slow down, the administrative reasons are well known, and millet Smart TV in the absence of content, the results are very bleak. So millet router, millet flat, millet hand ring and the legendary socket and other household products, poured in.

It is the second direction to make millet into every hardware industry "crisis", although the millet did not show a huge lethality, but the corresponding industry has regarded it as an imaginary enemy.

"Enemy of the Hardware"

Mingzhu and Lei in CCTV's confrontation is enough to explain the traditional hardware industry can not afford millet heart. Although today's accusations of millet come from many aspects, they do not jump out of the basic framework of the "Traditional vs. Internet" debate. The author contacted some of the hardware practitioners, if it is "anti-millet", there are probably so many categories:

1. Low-Price strategy:

The result of the price-performance strategy of millet is that every industry will pull down the price level of the industry, compress profit space, mobile phone, TV, bracelet and so on. This is the means of millet, but also the goal, because it wants to let more people enjoy the joy of technology. This is beneficial to users and markets, but it is a vested interest to hate, such as a bracelet originally sold hundreds of yuan, millet hand ring out after its upgrade price has been reduced to two digits. This is the entrepreneur that is "shorten the dividend cycle", but the millet is justified as "big market", but the problem is, they worry about the market after the big millet will "eat".

2, Fan Exclusive:

Millet built a classic fan economic model by establishing a set of closed hardware and software + Internet service Ecology. Although the original Lei had explained that Millet is apple+facebook, but after the rice chat defeat, Millet completely to Apple mode. As Apple did, millet and users to establish a connection, so like it's people like it, to accept the value of millet, and constantly provide users with everything, from the mobile phone to its theme to the surrounding accessories to the new millet, so some people say that millet will become China's TOP3 electric platform.

Although in the closed system to form an industrial chain prosperity of the ecology, and accessories, manufacturers, developers, such as the role of sharing prosperity, but there is no doubt that millet is the most ecological voice of the role of the right. Upstream it has a bargaining power, the developer it to grasp the threshold of entry, the entrepreneur and its competing relationship is also very complex, it can be friends, can also be enemies. Broadlink and millet from friends to the enemy is a big part of the reason is that the latter failed to share the fan channel to the former-with the premise of informal commitments. In addition, with Broadlink, was the soft silver race rich investment Euribo will reveal, was small Mi King cast millet very strong, broadlink abandoned millet to choose Jing Dong and 360 also have this reason.

3, Values left:

A sound boss in the interview with the author, he said he did not agree with the value of millet, that is, by doing strong prices so that more people enjoy the way products, because in doing cost-effective, it is impossible to make the ultimate product, cost-effective and ultimate, quality and perfect is incompatible. Millet imitation of the apple has never been the pursuit of cost-effective, good quality, driving the progress of science and technology, or many users are willing to make good products regardless of costs. And the value of millet cost-effective transport is to make people willing to use mediocre products. In addition to the boss, Hammer Luo, Euribo founder Wang Xiunghui have similar ideas.

Some people also questioned the selfishness of millet, it chose the chain of the least risk of the industry, the inventory pressure to the partners; questioning the hunger of millet marketing or futures marketing and so on, these are the old topic, and there is no great exploration of significance. In short, the success of the millet means by many people despise, there is a wave of people in the stuffy sound learning.

4. Replication kills Innovation:

This question was slightly paler. Millet did what products, what products to do, we can see. Killed what innovation, copied who? Millet only do market relatively mature products, which means that the corresponding technology has been popularized, has no technical barriers, the original entrepreneurs can not rely on technical barriers to defend millet, the same, if the success of Millet will not rely on technology and product imitation. is not the author only concerned about winning and losing does not care about the wrong, if the entrepreneur that their own innovation is violated large available patents to deal with, don't say that there is no time to apply for a patent, or the ability to play a patent war. Also, any one is afraid of plagiarism will be killed products, may really reflect on the.

Surround Millet

Tencent, the "Public Enemy of the Internet", has embarked on an open road after the 3Q war, pushing the open ecology. Although some people say Tencent is "false open", but it said at any effort to make everyone satisfied. The problem is, the hardware industry "3Q war" will appear, what will become the reverse millet change strategy, to build an open ecological fuse?

For a single big (here dare not to say is a monopoly) market regulation, there are always two ways: first, the balance, second old closely followed by the formation of game relations, the other is the control, strong departments through some administrative means to promote benign competition. Obviously, Millet is not big enough to enjoy the second means of volume, currently only Microsoft, operators and other technology companies have the opportunity to enjoy the relevant treatment.

Although Millet is crowned in the smartphone world, Huawei and Lenovo, with its unique advantages of traditional hardware and the use of successful Internet tools, still have the opportunity to surround millet and avoid becoming a smartphone oligopoly. Nokia has Motorola, HTC and BlackBerry, Apple era and Samsung. Cannot absolutely free hardware to monopolize than the Internet is much more difficult, millet also cannot become the hardware "the sole eater".

Smart phones outside the intelligent hardware field, millet just started, in fact, the intelligent hardware industry is also in the initial stage. Just because the past light of millet is too dazzling, become a lot of people's imaginary enemy. Tens of thousands of TV shipments to the traditional TV manufacturers can almost ignore the impact of the 699 yuan Millet router to sell the mini router to kill less than 99 Yuan 360 security routers; Smart hand ring, smart home, it just shot.

360 and Jingdong will be checks and balances of important players in millet, they are in the single, platform, ecological layout of a wide range of ambitions, landing down-to-earth. Like the bat game of the Internet, smart hardware has formed the most powerful three forces: MJ3, surrounded by runaway millet.

Millet is not terrible, entrepreneurs, do not take it as an imaginary enemy!