Survey: Email is a favorite marketing communication model

Guide: E-mail =http://www.aliyun.com/zixun/aggregation/12915.html "> spam?" A small survey shows that e-mail does not cause consumers to dislike, even a considerable number of consumers love, or rely on e-mail. E-mail marketers must be despised for their weapons. They can be affordable, reliable and productive. The key is to see how you use it. Here, American email marketing expert Jeanniey Mullen teaches you a few practical tips-------really is just some very basic practice, but it is often overlooked. e-mail marketing does not need a lot of time to charge a bullet, as long as the details of a slight adjustment, the effect will be greatly improved.

Email is small, from marketing point of view can cause quite a lot of negative associations: "spam", "cheap", "No Strategy", "unimportant" and so on. Others say "Consumers are angry with it" and "no one wants to read it." "But we may have overlooked that the same words may have different meanings in the eyes of consumers," he said.

We recently surveyed a focus group. People were asked what kind of marketing communication model they liked the most. Most people answer that email is the pattern they like. Here are some excerpts of the answers.

(1) Are there any more flexible tools besides email? Can be delivered instantly and organized and saved in a personal folder.

(2) I love email, it can make me steal a lazy----I can send a message to several friends at the same time, this is not done by phone or plain mail.

(3) Yes, I know it can be annoying sometimes, but it never bothers me more than a phone call at a diner. And through it, I often get something interesting.

These comments give us a new evaluation of our industry. e-mail is no longer a frustrating, neglected form of spam, but a convenient, controllable, customer-driven channel of information and dialogue.

Knowing this means 11545.html "we have a responsibility to control this communication channel and make it better service." So when designing your next email marketing campaign, remember to consider this question: Did your advertising campaign take advantage of the benefits that these customers have already realized?

There are three suggestions for you to refer to:

(1) Remember that the subject line to display information, to have a simple reference words to facilitate the customer later to see the choice.

(2) If there is a picture in the mail, at least to ensure that the message sent online pictures persisted for 120 days.

(3) Not only add "forward to Friend" column in the Mail. In the letter foot also have to facilitate the recipient to register or select the text.

These suggestions look very basic, but they make it possible to maximize the benefits of e-mail that recipients feel.

(Original: May 14, 2007; special editor: Shi Ying)