Survival crisis Small and medium web game companies will face

In the era of rapid expansion of the network bubble economy, in the era of a large number of novice Internet users into the network, in that word mud has gradually declined and the network game has not yet arisen, webgame--the launch of this novelty, no doubt let a lot of people to stunning. Just by simply registering, you can play the game side Bubble Forum. Although only a simple game interface, a pile of text, a few pictures, the game is just refreshing the page, but Webgame brought us unlimited fun and reverie, but also the interpretation of countless people unforgettable love and hatred. Now the network game of flowers contend, everywhere full of beautiful characters and gorgeous light and shadow. Do you occasionally cherish the memory of those who are gone? At least in my heart, there have been several unforgettable webgame ...

Webgame, as its name suggests, is a web-based online multiplayer game based on Web browsers. From the birth of the development so far, webgame is probably divided into three types: one is based on Web browsers, using Php/asp/perl and other interpretation of the virtual community of language construction; the second is based on Web browsers, using Flash/java technology to make games Three is the game that needs to download the client and connect the dedicated server to run (such as Tencent's game).

Webgame's advantage is that no client B/s mode, no need to download any client or plug-in, directly open the browser landing site can play. Thanks to the advent of Ajax technology, Webgame's technology has become easier to implement, and fully browser-based interactive games have become fully achievable.

2008 17173 published China online game Research and Development survey based on the survey to understand the situation, the current Chinese research and development of web companies have more than 250, mainly concentrated in Beijing, Shanghai, Beijing, the number of companies more than 1/2. Because of bullish web game revenue prospects, and the technical threshold is lower, upfront cost is also low, a large number of web companies in the short term. Most of the small size, the number of 10 people, the average month can develop a web game, product similarity are higher. At present, the number of Web game products in the market is close to 300, some of the company's products after the search for a variety of cooperation, due to product quality is not high, operational investment is not strong. Overall revenue is not ideal, deduction cost monthly income more than 100,000 yuan, more web game research and development company is still wandering in wards.

17173 believe that the traditional large-scale network game manufacturers in 2008 have invested in the development of web games, including Shanda, nine city, long tour, net dragon, snails and other manufacturers in large online games companies have launched or will soon launch the Web game products. For Web game developers, competition, mergers and acquisitions, restructuring will be the theme of the 2009 Web game movement.

Crisis】

1. Competition crisis

According to the survey, the number of small-scale research and development companies is too large, showing supply and demand imbalances. Fierce competition, because the Web game product development technology threshold Low, has not yet formed a core competitiveness technology threshold. Product quality homogeneity, good resources, channels so much. You use me also use, depend on what stand out? With the fierce competition, the company to fight the resources, spell the talent, spell products, capital, spell technology; Due to small and medium-sized companies to invest less, the company's business is not ideal; Raise the threshold of competition and force the company to withdraw from the market, if entered the field of Web game as the client game like, enter the threshold of tens of millions of yuan, on the billion! To compete with big companies is more scarce, traditional industries such as frightened, the financial crisis did not affect the game area, cash in the hands of very few companies. The current web game product similarity, the use of engine similarities, the lack of a real sense of the core technology and product competitiveness.

"First-class companies to do the rules, second-rate companies to do the technology, three-flow company to do products, four-flow company to do business"

2. Talent Crisis

The core value of the game industry is talent, lack of talent, even in good projects, because of human factors to increase project risk. Industry leaders make rules, standards, and improve the competition threshold. A person who has a monopoly on talents, is left to competitors, or has the ability but not high quality to choose. Because of the lack of talents, small and medium-sized companies in the weak position in the competition, more difficult to make a difference. For example, Grand 20 plan, 18 plan, the most recently heard is 20%, 20% threshold has been established. Known as the provision of funds, is really attracting talent, large companies have operational channels, talent, and capital. Further webgame development process will inevitably improve the technical threshold, starting next year small team, private investment type would be further frustrated.