Take advantage of Facebook's 5 big myths: Simple broadcast content boring

Introduction: Foreign media in Saturday, the article pointed out that more and more small enterprises are now starting to use Facebook for product or service promotion, but many companies do not understand the main points.　　For example, create a personal page instead of an enterprise page to advertise yourself.　　Here's a summary of the article: A growing number of small businesses are starting to use Facebook for marketing, but many are not even savvy about basic common sense. Nicole Cragg Nicole Krug, a social media marketing consultant, said: "Many companies are having problems creating basic Facebook pages, for example, they create personal pages, not corporate pages." "The following are the 5 big issues that are easy to come up with when using Facebook for marketing: 1.　　Simple broadcast when asked about "using the primary taboo of Facebook marketing," Every social networking marketing consultant will tell you that instead of just broadcasting your message, keep giving it to your fans. "Through Facebook, companies of any size can have an effective word-of-mouth spread," said Annie Tah, a Facebook spokeswoman. But Facebook pays attention to honesty, if your business is not trustworthy, or by false means to communicate with customers, it is easy to be detected by the community. "Your job is to interact, not just broadcast," says Peter Shankman, a social media consultant, Peter Schackman. Fans need a reason to communicate with you, and your job is to give them a reason to support you. Andy, a social media expert, said: "Many companies are eager to learn how to make money on Facebook and then go straight to the point rather than try to interact with customers and provide a real, meaningful online experience." Marketers should be aware that people come to Facebook to interact or become part of the community. "2. Do not put in time maintenance the second common measure is to build a marketing page and not spend time maintenance. "Some small businesses always think that when Facebook creates a page, the customer will often visit and become a fan," said Taylor Pratt, an internet marketing expert Thelles Plettes. There's more to it than that. "This will not only affect the growth of the number of fans, but also affect the relationship with current fans."　　In particular, customers have become fans, they visit the Enterprise page is the hope to get timely feedback. "Unlike traditional radio or Yellow pages advertising, it's not possible to create a Facebook page and leave it behind," said Alex Levine, a Paco communications corporate social media strategist Alex Levin. Creating a page is only the first step and needs to be updated and monitored in a timely manner. "3. Content boring talk about marketing, some businesses forget that Facebook is a socialSites where users share and exploit interesting and useful information.　　In marketing, companies need to think about what the fans need. Dr that companies should make their fans unpredictable. He said: "The status update has no new ideas, companies can provide some pictures, video or multimedia content." If your content makes fans feel bored, they will leave, so it's important to keep diversity and personalization. Joseph Manna Joseph Manna, the Infusionsoft corporate community manager, said that too much use of distribution tools to automate the distribution of content is also not conducive to marketing. "Whatever you do, you can't automatically generate everything," Manna said. Although it is convenient, it is prone to problems. "4. Failure to make full use of Facebook's mechanisms and tools Facebook is a relatively new medium, and some companies have yet to take full advantage of Facebook's full functionality to miss out on opportunities. Craggs said: "Many small businesses do not take full advantage of tools to push themselves to the user, for example, the ' information ' tag is a useful tool, but few companies can use it to create a personalized welcome page. "Craggs also said:" In the page head problem, many enterprises upload is the corporate logo, but this appears in the news-driven nail-like size of the picture is difficult to show the whole, only to see the logo in the middle of a few letters, such a picture of little significance.　　"In addition, the built-in analytics tool Facebook Insights is also often overlooked, which is a useful tool to understand what is most concerned."　　5. Violating Facebook's terms of service is not only about how Facebook works, but also what tools are available to understand Facebook's terms of service, which are often overlooked by some companies. Lisa Jenkins, a small business marketing consultant, said: "Almost every day, some companies are Lisa Jenkins to threaten Facebook's terms of service."　　"For example, create a community on a personal page, not a Facebook page, and provide content that violates the relevant rules."　　To avoid these common mistakes, companies need to take the time to learn about the Facebook platform, how to attract and sustain fans, and interact with fans as they do in real life. "Unlike big businesses, small businesses can communicate more personally with their customers," says Ben Nesvig, a fuzedmarketing marketing expert. But when they joined Facebook, they seemed to forget about it, and that was their greatest asset and advantage. "(Li Ming)