Take every opportunity to be the 5 secrets of good Marketers

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Secret one: The real kick is yours.

A friend graduated to a 500-strong enterprise to do marketing job, told me where he might manage Chivan marketing costs, words between me can feel the importance of the company that position, and his inner expectations. But after chatting I asked him a question, where would you like to be in 2 years? What do you have left if you leave that company? He was a little surprised. I see a lot of marketers, including myself, who have had this illusion. Look, our marketing campaign has been so successful and so sensational in the industry as to tell others that they are very good.

But we rarely see clearly whether it is your cattle or your company's cattle, perhaps some success and you do not have a half hair relationship, change a dick It is still successful, and you just lucky in that position only; there are other people who actually take part in the marketing process, such as project seminars or involved in very scrap work, I feel great. Regardless of whether you have experienced or are experiencing it, please calm down and think about what skills you have left behind the company's aura that you can take away and confidently find your next job. Marketers, please try to make the company's work because of you rather than you because of the company, the real cool should be you.

Secret two: Take every opportunity to start small

can have the opportunity to do some very detailed marketing-related work, such as writing posts/copywriting, registered accounts, Management QQ Group, build micro-blog, etc., these are a valuable asset to the marketing people in the future. I know a lot of people despise small things, think should do marketing operations or management of those tall work, but do not do small things must not manage the event. Often see the low efficiency of some marketing team morale, managers have no practice experience (ideas), releasing let employees to do, because the staff experience is not enough to see the essence of the problem, but also get no guidance from the boss, the result of the whole project Vicious circle, the team morale is getting worse, complaining about.

Every marketer wants to be in the business of marketing management in the future, but if you don't start from the small things, the future must be a Nanguo (not excluding special circumstances). Marketing truth is always the same, the first step to the truth is to train your marketing thinking, it is necessary to start small. Once I was also responsible for a small business marketing promotion, the beginning of the boss promised me a job, but finally slow to recruit, finally found no one I do not do so work on the stagnation, the boss is intolerable. I was forced to start from the small things, that time I learned to plan activities, write soft text, with QQ and forum promotion, the most awesome is a week plus 500 QQ Group, 200 posts a day record, and finally sold tens of thousands of of the product. So far in retrospect I thank that experience, even if not tall, but experience is precious, all the way I like a front-line hands-on practice, so that I can share lectures, coaching coaches.

Secret three: The duty of the marketer is "making money"

I know that most marketers have such a dream, to a company has to spend (enough) market budget, not to be responsible for sales, can have a bunch of service providers around the turn, empty can also with the circle of people bragging, how comfortable ah. But the fact that such a good thing is rare and not long, such marketers must not go on. And I think marketers who have this idea have lost their vocation. I have always insisted that marketing must be able to "make money" for the enterprise, Money can be direct sales, visibility, exposure rate, customer word-of-mouth and so on, in short it must achieve or achieve business marketing expectations, and as far as possible quantified.

This idea becomes my marketing guideline, whether it's on my own or with the team, I have to let everyone in the team know how their work can "make money" for the business and never work for it. For example, the copy must also know the meaning of each send a content, whether or not to guide the fans to strengthen brand awareness, the emergence of Word-of-mouth or have clicks, registration, purchase transactions and so on. It is worthless if it does not meet any one purpose.

Marketers from the beginning should have such a concept, I believe that people who uphold such a concept will be more attention by the boss, go farther. In fact, to realize this is to thank the once "embarrassed" my leadership, he said a very weighty words, our work must be at least the wages of the company, since then changed my marketing attitude, I began to do everything possible to make every job for the company to "make money."

Secret four: Marketing is a psychological game to gain users ' trust

When you have a bit of doubt about your trust in a product or service, you don't end up buying it. In fact, we recall that the marketing work involved in the media advertising, creative copy, activity design, celebrity endorsement, interactive response, provide value, word-of-mouth evaluation, and so on, behind the hidden truth is to obtain the user trust, the trust here including product service itself delivery, there are Social Credit endorsement (such as XX certification, CCTV brand, Star endorsement, etc., there are consumer Word-of-mouth witness. There is no deal without trust. Especially today, trust is almost the only currency in the market for social marketing.

Without trust, the first layer of fans will not be concerned, forwarded or purchased, not to mention two of forwarding exposures, meaning that corporate information cannot flow naturally through social networks (except for negative information). So when we encounter micro-letter fan purchase conversion is not high, in addition to no demand, users do not have enough trust is often the biggest problem. Remember counseling a corporate micro-letter, it through a large number of activities in the short term gathered a lot of fans, immediately after the start of the sales promotion, the result of serious drop in powder, conversion rate is very low. I then suggested that it in one months do not send any advertising nature of content, to first find ways to make through the activities of the fans feel your interesting valuable, slowly accumulate trust and understanding, willing to stay, and then gradually implanted marketing.

Secret five: The first goal of marketing is your own

I often think that marketers play a "liar" role, has been to the user tricksters. We design the marketing plan, a copy, an activity can first take care of themselves, let themselves feel "fooled", or breaking a "wow" feeling, that is qualified. I have often said that the design of marketing activities even their own, colleagues are not interested in participating, and how to attract users to participate in it? Marketers should always change their position and think of themselves as the first marketing goal. I also talked about jeans marketing example, suppose to promote a new pair of jeans to the enterprise, write a micro-blog case. The General people's thinking is probably including these key points, from the product material price, etc., described as slim, Europe and the United States big-tone, breathable comfort, XX endorsement, the original price 299, current 99, only one day. I'm not saying it's bad, sometimes it's useful, but is there anything better? Not only can existing fans see the product, but also want to forward the spread? There are ways that we need to spend time thinking about.

At that time I ran to the petals nets and heap sugar online search under the "jeans", found a piece of old jeans creative life of the post, introduced used jeans can do pen, flower pots, small bags and so on, I thought it was too fun, too creative. Later on this theme combined with jeans to do a series of content, the effect of good feedback. I think it is a habit to consider myself as the first marketing target, and then I will go to marketing consumers. (Article Source: Eric Net Author: Yan Tao)