Takeout O2O in the dining this piece is currently the most concerned area.

Takeout O2O in the dining this piece is currently the most concerned area. Group to move over the U.S. regiment, the rapid development of hungry, shoulder Ali O2O Important task of Amoy points. In addition to the increase in the number of platforms, financing scale is growing. Are you hungry? In just a few months to get 80 million dollars, 350 million dollars two rounds of financing, September, home food will be financed 50 million U.S. dollars ... These already have the financial strength or national reputation of the takeaway platform as the "Wolf herd" in the jungle, sell this piece of fat is eyeing.

Today this article is not the protagonist of these "Wolves", but based on the region, the main regional culture and characteristics of the region to sell the platform. Some of them have already won a place in the area, while others are starting out. They are like "sheep" in the jungle, and they have their way of life in this jungle, though they seem petite but not weak. Let's then take 5 of the regional characteristics of takeout as an example, to analyze how "flock" in the O2O jungle and the wolf dances.

Beijing is called a duck.

Beijing Roast Duck is a very local food, called a duck is to have the Beijing characteristics of the name of eating-the secret system ducks for the main product. The company was founded in October 2014, the founder is Chibo, a genuine Beijing people.

Mode: The brand gives the duck the main feature. Change the traditional roast duck practice and eating method, another way, with the new formula to make ducks, products that are rich in traditional regional characteristics are also innovative. The use of micro-letter, micro-blog, bar and telephone booking, according to the introduction of micro-letter accounted for 60% to 70% of the volume. Currently close to 200 per day, January water is 700,000 yuan. In addition to the outside to establish offline entity shop, offline function is mainly two aspects: one is to take care of the guests, that is, to buy instant;

Advantages: Change the Beijing roast duck is not suitable for distribution situation, because the duck skin to subvert the traditional soft skin, suitable for sending or even solve the problem of long-distance transportation of roast duck.

Expectation: In the future, a duck will develop more characteristic ducks, to do the "Quan Ju de" in the internet takeout. According to founder Chibo introduced "at present Beijing has an offline entity shop, 2015 years plan in Beijing to open another three to four entity stores." 2016, plans in Shanghai, Shenzhen and other first-line cities open "call a duck" offline entity shop.

Hangzhou point Me

Dot me. It is a company that provides the third nowhere selling service, established in 2011, the founder is Zhao Jianfeng. Click me. With a number of businesses to provide online and offline services, the scope of its services involved in catering, take-away, purchasing, etc., to catering-oriented. The company is based in Hangzhou, Shanghai two places.

Mode: Point I choose Grandma, new White deer, Hong Kong, Xinwang and other well-known but do not provide delivery service restaurant to cooperate, a collection of professional online life information platform and offline real-time distribution logistics, customer service, enhance user stickiness. And for the cooperation of catering partners, such as expanding business and impact radius. Company to the distribution of third-party food and beverage delivery of the main play, but also to provide merchandise take-away, commodity purchasing, personal goods to take delivery services.

Advantages: External distribution of exerting force. Just point me. For each distribution "knight" is equipped with a smart handheld, handheld with a bit of my own development of the order system software. When an order is received during delivery, GIS information provides support to the knight through a handheld system. The site can also be based on the Knight handheld system GPS signal, real-time provide "knight" position to the user, so that users can monitor their order distribution status. Pay attention to the distribution of the pre-job and on-the-job training. Point me. "Willing to spend money", self-built logistics and training more standardized delivery team, can give customers a better experience.

Expectation: The plan for the future, point me seems too conservative, the founder of the Zhao Jianfeng but have a different view. He thinks that according to the current progress and the market of two cities in Hangzhou and Shanghai, deep ploughing is the lasting way, the market share of the city is much more important than the geographical coverage.

Shenzhen: South Wind Point

South Point is a foothold in Shenzhen and its surrounding catering enterprises, the use of self-built kitchen, self-built site, self-built Logistics, production and sales range covers Chinese food, Western food, snacks, powder noodles, drinks tea, fruit. The company was founded in 2013, the founder is Zeng Xinxun.

Mode: The south wind point mainly relies on the campus to establish an exceptionally send site, and radiation around the business district and office buildings. Each branch site has a small kitchen, in the company base also established a large central kitchen for the product processing, will be processed semi-finished products sent to each site for two times processing and delivery.

Advantage: Because the division of labor and meticulous, meal point out the meal when the assembly line out of the meal efficiency is very high. Through the production scale, distribution scale reached 5 minutes out of the meal, 20 minutes delivery. Even at the busiest meals, hot meals can be delivered to the door in 30 minutes and no extra charge is required. Adopt the whole link independent construction, guarantee each link service experience and customer stickiness.

Expectations: At present, in addition to Shenzhen, still serving in Huizhou and Dongguan, has covered 50,000 users. The daily turnover record is 28,000 yuan. The future of the company will quickly replicate, determined to become the Guangdong local O2O selling the leading brand.

Hubei SIP Cross Boundary

June 24, 2013, SIP was set up across the border, online micro-mail, micro-blog synchronization began to operate. Sip across the boundaries of Ying Jia Group, founder and CEO Yuan Smooth. Sipping the slogan "half an hour in the house" and selling it, it is mainly through social networking sites such as micro-blogs and micro-letters.

Mode: Online sip across the border with excellent food products and creative services (half hour distribution + Wuhan only one night distribution) to win the favor of Wuhan consumers. The cross border has a multi-functional club with a blend of coffee, simple meals, cinemas, games, and an experience center that allows customers to understand the birth of food. Coupled with a rich variety of the theme of the SIP, the current has attracted a large number of fans. In addition he it to sell outside the beginning of the radiation community, committed to build: "Distribution + food + West Point + Life Department + Convenience Services." Life Service platform.

Advantages: Sip across the boundary attracted the Mengniu, Evergrande Ice Spring, Red Bull, Wanglaoji, Smart, and many other industry-leading brands and advantages of the circle of cooperation, with brand advantages and resource advantages. The expansion of the offline experience Center has increased user stickiness and enhanced brand awareness.

Expectations: The company now, has developed to 16 distribution points, all over Wuhan town, the current one-day maximum meal volume reached 400. SIP across the border in November 2014 in the Shanghai Equity Custody Trading Center listing, the future goal is to step out of Wuhan, expand the country.

Hunan calls for a takeaway

Call a takeaway, the company was founded in 2014 Singles Day, is with Hunan days Kam Group deep cooperation O2O take-away brand. Founder Song Mingjia has worked for Alibaba. Companies using mobile Internet technology, through the app, micro-signal and PC website, such as the sale of standard Chinese fast food and matching fruit beverages, currently serving in Hunan Local.

Mode: Call a takeaway use of the central kitchen, insulation technology and urban mobile fast-food vehicles, the standard, sanitary, constant temperature certification of foods, fast service urban white-collar workers, to protect the physical and mental health of urban white-collar. The quality of the dishes is ensured by the control of the production end of the take-away food products, the customers are guided by the distribution end, and the large data accumulated by the analysis is used to solve the distribution problem of the last kilometer in the takeaway industry. The use of the existing production, distribution scale of the depth of mining and integration to improve our user experience, the use of discounts and other ways to attract users.

Advantage: Call a takeaway and domestic well-known nutritionists for deep cooperation, check the food source, weight and so on, and the nutritional components of fast food for scientific and real measurement, for the purchase of customers to provide dietary health report analysis and the daily diet balanced with guidance, the application of nutrition to the take-away industry, Not only to eat more convenient and quick to eat healthier. Integration of "health and entertainment" elements to increase user stickiness and frequency of use.

Expectations: At present, offline products have passed the major conferences and activities in Hunan, the test, with a good reputation. The main pilot 3~5 a white-collar concentration area (2 km range). The future goal is on the basis of standardization to do C2B personalized customization, such as children's meals, maternity packages, pathology packages, etc., to give users more characteristics of the experience.

The survival and development way of regional takeaway

In addition to the above 5 areas of take-away, there are a lot of regional take-away, such as just 30 million U.S. dollars to invest in the Line 0 line, from Nanjing, Suzhou, Wuhan, and then, as in Guangzhou just set up soon, positioning student groups, only to do a dish of Huang. Regional take-away mostly chose to send out the team, the model has to do business and users of the delivery platform, there are two kinds of building their own kitchen. For the future development plan, nothing more than the deep excavation of local life service platform, or copy the regional model to do takeaway expansion.

Compared with the national takeout platform, regional takeaway is generally a good field, usually production, sales, distribution, after the sale of one hand, to maximize the provision of a good user experience. Because the work of every market is very careful, so can provide very good and suitable for the local people's service experience, and to establish emotional contact with consumers, focus on quality and user experience to achieve the ultimate.

National takeaway because of the development needs, most of the light mode, can only solve the whole takeaway sales service in this link. There is little control over product quality, distribution services, and after-sale experience. Therefore, the user's experience is also largely subject to the cooperation of the quality of the merchant itself, can not dig deep user experience and demand, at the same time because and competitors are very low differentiation, user stickiness is not guaranteed.

Asked a takeaway CEO Song Jiaming in an interview, said: "National takeaway platform to burn money at the same time is also in the training market, but burning money can not burn a lifetime, subsidies can not produce user stickiness, only good products will be sticky." Only the service and products do fine, in order to attract users. ”

But regional takeaway also has its pain point. Whether it is built out of the team or the establishment of a central kitchen, a large number of human and financial input to the offline model, relative to the rapid expansion of large financing to sell "wolves", small and beautiful regional takeaway does have a very heavy financial pressure.

Another difficulty is the slow expansion, the national takeaway is fast expansion, can become a phenomenon-grade products, but the user stickiness is not high, and profitability difficulties, belong to "easy to defend" type. The high viscosity of regional takeout customers, profit model is relatively clear, but the training of sending teams and customers with the establishment of stickiness will take time, the expansion speed is slow, but once the stickiness is established, the benefit will be better and more good, such as the listing of the SIP Cross-border on the development momentum in Wuhan area is good, belong to "easy to defend difficult

The law of the Jungle tells us: a creature can not maintain the ecological balance of the jungle, outside the Red Sea is the same, with your wolf again ferocious sheep will have its own living space. As for the future of the takeaway market, it is not the wolf that eats the sheep, because even if eaten, the sheep will reproduce, and the wolf will have the possibility of ill-health and starvation. So the takeaway from the regional layout of the success of the attack is still available.

Kelly, the founding editor of Wired magazine in the United States, as a spokesperson and observer of Internet culture, said:

"You may not realize how open and flat the frontier boundary today is."

"This is the best time to forge ahead in human history."

"You are not late." ”