Talk about how to use hot events to improve site exposure

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For the webmaster, the site in addition to do the prophase content, but also hope that the site's traffic every day a certain amount of promotion, the site can be more people know, the following I simply talk about how to use the hot things to enhance the site's exposure rate.

First, the need to ensure that the site search engine a snapshot update time is too short, you publish in the site after the release of the article need to be in a very short time by the search engine, so as to ensure that netizens in search engines can search for your published hot things related articles. This how to do, presumably everybody already knew the method, no longer say more.

Second, the need for a keen observation and rapid implementation capacity, when you find a hot event and envision a search engine generating a large amount of search, what you need to do is to execute it quickly, analyze what keywords users will use in the form of keyword or combine to search for information about the event, when we release the information, A reference to the title and keywords.

Third, the maintenance of content information, for a hot event, sudden news events, often in the information on the Internet is not a lot of circumstances, your content is the most valuable, you need to constantly from various channels to search for information, preferably with the official nature of the continuous real-time to maintain updates you posted information, Make your message more valuable and authoritative.

For the popular event marketing, the site you bring to the exposure rate and traffic is phased, but we can use this method, analogy to enhance the site exposure rate. Last year when you were responsible for an ad type site for a friend, at that time, the CCTV host contest, Wang won the championship, the night on the use of this event on the site published two articles, one is Wang award-winning news, on the Umebo; the second article is about Wang's introduction, the content for the Yu Wangning Sina Blog, through this event , lasting three days a day to bring the site will be nearly 3000IP of traffic.

For today's big event "flat head brother" was killed, early in the morning to see the news on the use of hot events to raise the length of the site's exposure rate, although the social news events and our industry platform is not very big, but this is a popular concern. For doing industry portal (decorative material network) in such news events above is not only the spelling of the content or spelling is certainly not a large portal, but we can spell execution, spell speed;

Although the two information on Baidu ranked three or four-bit is not very long, but also to the site brought considerable traffic. Through some of these events, we can analogy more opportunities to enhance the site's exposure rate.

This article is edited and released by Hunan decorative Material Network (www.hnzscl.com) webmaster, reprint please indicate the source.