Talk about my view on the optimization of the chain inside the website

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In SEO search strategy, the inner chain is a very important link, as long as the rational use of the chain, can make our website internal structure clearer, so that the search engine and users of all ages, at the same time can improve the distribution of weights in the station. Because the rational use of the chain, can make our site every page can be users and search engines to find.

Website navigation structure

Web site navigation is the search engine spider crawling an important route, but also to ensure that the channel between the bridge. Do navigation can use text, pictures, JS files and Flash, and so on, we recommend the use of text navigation and picture navigation.

The use of text navigation, so conducive to spider crawling. If you are using a picture for navigation, be sure to include an alt annotation. JS files and Flash do not recommend the reason is: because spiders do not detect the URL of the navigation.

The more important the channel, the more you have to put it in front of the navigation. Search engines prefer directory navigation, so it is not recommended to use page navigation.

Experience in the use of internal chain

We are writing articles, sometimes referred to a site's keywords, then in order to facilitate the user's reading, more conducive to spiders crawling, can crawl more things, then we add a related link, such a structure than you dry all are text put there much better.

For example: The article mentioned "SEO Research center", Link to www.moonseo.cn: SEO Research Center. That is not every time the "SEO Center" to do an anchor text? This is not the case, because a keyword appears many times, we only do a link, and is the most important, because the same point is a link, the weight is the same. General one page links best not more than 5, because this can improve the single page quality, here according to the needs of users to do.

Then do not and unrelated directories for mutual links, such as the case of nominal keywords, link it to the Directory home page. If it is a link between the pages in the different directories, you can only do the original keyword link. The inner chain of a page as far as possible using rich keywords to link.

Write article is the best way to create the chain, the chain can not be too much, this will cause the user's aversion, the user's convenience to add the chain.

Site Map

Site map is also essential, but also a way to increase the chain, it can not only help users find the content needed, but also conducive to spider crawling. The site map is in XML and HTML two formats. This can be generated using software, the resulting map we need to make appropriate changes. Map links can not be more than 100 links, but also to return to the home page.

The whole station in the chain as far as possible to use two-way links, in the empty page to do robots.txt, the bottom of the navigation as far as possible, in general, the internal chain is to facilitate users to find the necessary information. To reasonable use of the chain, master skills, if not pay attention to the formation of chain broken chain, spiders can not climb up, also not well included.

Author: (Life-saving retarder)