Talk about the operation of Travel reservation website through Macau gamutsoft Travel Agency website

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I have not been in contact with the travel website operation and promotion work, in December this year was fortunate to join the Macau Gamutsoft Travel agency, responsible for Macau tourism website operation and promotion work, through the one months of work I talk about my travel website operation and promotion of some thinking and ideas, I hope to give novice webmaster some reference.

Planning and Development of tourism website

The reason for this site planning in the first place, mainly because any site is starting from the planning, and how this will directly affect the future operation and promotion effect, now take our Golden Road Travel Service Macau Hotel Reservation website 00853.com as an example to simple analysis of how to plan an operational travel site.

1. Before doing this Macau tourism website, we first need to investigate the current situation and future development space of Macao, and give the expectation according to the data;

2. After the evaluation of the website SWOT analysis, we should determine the population, consumption structure and the distribution of the consumer's regional time;

3. In the analysis of our target users, we also need to analyze the pros and cons of our competitors and industry excellent website, and then give personalized.

4. The above work will begin to determine the structure of the site, layout, vision, development language and technical needs, etc.

5. Based on all of the above comprehensive analysis of the feasibility report, and then start interface design and program development and enrich the content of the site.

Second, the tourism website Operation Promotion

After a website interface and program is completed, the content of the website is enriched and the website operation is promoted, and the following analysis is given:

1. Website content construction is very important, because any site is "content-king", so we have to be very clear about what information our target customers will be interested in, what kind of information can guide consumer behavior, how the information can enhance our website in the search engine weight ...

2. Website operation this piece I think the most important way is the joint operation of activities and marketing, because we all know that for a new site to be accepted by users need time, then we can fully borrow power marketing, such as Ctrip, Art Dragon and the portal Tourism Channel cooperation to promote Macau travel service online booking;

3. Website promotion This piece includes the Website Technology Optimization (SEO) and pays the promotion, here I mainly want to emphasize one point is the electronic Commerce website to do the promotion the time must achieve the accurate marketing.

Thinking about the planning and operation of tourism website today, if you have a better idea of tourism website promotion and operation, I hope you will pay attention to the development of Macau Gamutsoft Travel agency, another point, e-commerce site domain name is also very important, Gamutsoft Travel agency currently uses the domain name is the million heavily purchased Macao international area code domain name.

(The site is still in perfect, we have better suggestions and comments Welcome to Exchange: Qq-627232888,e-mail:york.wei#222m.net, reprint please keep www.00853.com link address, thank you)