Talking about: Commercialization of Lou Blog

Perhaps everyone saw yesterday Lou blog about a blog about the commercialization of the article! The simple explanation is: Collect the member fee 1800 yuan per person/year, 1800 dollars what can you do? The simple point is to use its contacts to help you in his field of development!

In fact, personal blog commercial Lou is not the first to do so, before this understanding of success is a very effective example! Let's take a look at this. Lou Blog for Business words success, how much revenue can be earned! We assume that its blog has 10,000 of loyal fans (our rough calculations here, do not remember any uncertainties, we do not spray)! So the Lou will earn a 1800x10000=18000000.18 million, most of China's people can not earn this 18 million in their lifetime, (in parentheses is purely a nonsense topic: 18 million) Ah 18 million do VC can cast a Google also to cast a millet, a year to cast a millet ten years later Lou wealth more than Gates, there is a tall wood feel!

Of course, our previous calculations are just a good place to think. We understand the contrast Lou! Understand the quality of fans and quantity fidelity and so on are more than Lou, we would also understand the pay reading price as seen as 1800! The author of the first approximation, understand the pay-reading fans for 1000 people up and down, that is, one year these fans can understand to bring 1.8 million of the income!

Although Lou and understand the way to go a bit similar, but you may have overlooked a very important point! Understand the fan group, in the upper-class community more, and more than 80% is playing marketing people, these people will often have a larger hand, do not care about these pennies!

Anti-view Lou user groups: Most of them are grassroots/personal webmaster, so that a less than 700 yuan a year of host costs to reconsider the grassroots webmaster pay this 1800 yuan. In this regard MAS not very optimistic!

The comparison understands the member buys the rate to buy the rate to be possible in 500 people up and down, because the fan crowd crowd's different, the math again gives him to play a fold, is 250 person about. So 250 people X1800 is 450,000 yuan/year. In addition to the Lou of the promotional articles on the attachment did not give me the feeling of the heart (simple point is that the product is not enough to force), Mas will give him a dozen fold, that is 225,000 yuan or so! 225,000 yuan compared to the preceding 18 million is a bit of a dick!

The water can carry the boat and overturn it! Blog commercialization of this problem Mas is not really optimistic! Perhaps you will think that understanding and Lou are personal blog class from the media, then Lou this success should be pretty! But Mas doesn't think so! Understand the understanding of friends know, understand the so-called pay-reading, selling is not in fact the line of things, but offline network! That is to say, the user wants to buy something, and your since the media have no half cents relationship! and Lou but vice versa.

Marketing! It is totally impracticable for upper-middle-level people to have upper-middle-level people and to apply the practice of upper-middle-level people to the bottom. Of course, this is not to say that the Lou pay membership system can not be successful, perhaps because the grassroots people have a large number of success may be! Now is not a popular sentence: Get cock silk, the world!