Talking about five points of improving the user experience degree

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the era of Internet information explosion, various types of Web sites abound. Many companies build independent websites, through the network channels to promote the company's products and services, all want to pass the platform of the Internet to a spoonful of soup. But many corporate websites in the process of operation will encounter an awkward situation, put a lot of money in there, the result is very little profit.

It is not difficult to find through statistical data that most websites have the problem of high user bounce rate, less PV and lower conversion rate. This leads to a topic, site user experience (user in the process of satisfaction generated by the interview), these directly affect the user next time to visit your site, and then whether to convert to profit, improve the user experience can start from the following points:

Web Access speed, space stability

Time is money, netizens time is very precious, someone has done a survey, users visit a site effective wait time for 8 seconds. Within 8 seconds the site has not been opened, and users will close the site directly. No good products and services can be displayed to the user, everything has become empty talk. So be sure to choose a high-speed space, using different shortcuts to improve the speed of Web site access, the site code optimization streamlining to improve the speed of the site. At the same time also to ensure that the site server stability, if the user has several times not open the site, or out of the advertising site, users will have doubts, virtually also reduce the credibility of the site.

The website design is beautiful, the structure is reasonable

The overall style of the site to design beautiful, concise and generous, highlighting the theme. Website design to be able to fully attract visitors to the attention of visitors to create a sense of visual pleasure. The website color and the website theme conforms to, this is also indirectly transmits a special emotion to the user. In particular, e-commerce types of Web sites, users click to convert to buy all of the mouse thing, the overall style of the site to highlight the simplicity, convenience, security, etc. will increase the user's credibility of the site.

Website feature Usability

E-commerce site users, most of them are to find their own needs of products or services, the purpose is very clear. They need to find the functionality and information they need in the shortest amount of time, and the discovery process is simple and straightforward. Simple and practical, means that two aspects, on the one hand to provide users with the function from the actual, sufficient can be. On the other hand, the user's trading process on the site is simple and straightforward. The website can join the online customer service, the message system function, the establishment website and the user Exchange channel, the timely view user feedback and the suggestion, further understands the user demand, better consummates the website existence flaw.

Website content Specialty

"Content is king" The word must have heard, website content is also search engine optimization important optimization point, for information type website, content is one of the core of the website. Web site filtered to better display effective information, so that users in the first time long to search for useful information will greatly increase the credibility of the site. The reliability, authority, uniqueness and completeness of the website content will also resonate with the users,

Search Engine Results Optimization

Before the site is known, most users come from search engines. In many search results how to attract users to click on our site, can be divided into two aspects. On the one hand need to work on SEO, in the website search interface to get a better ranking, in order to better show in front of the user. On the other hand is the title, description to join the marketing point. Each page title, description should be combined with the company's selling point, with the most concise, fluent text to express. To attract users to click.

The search engine will pay more attention to the user experience in the future, so it will become one of the most important factors in the ranking.