Talking about how to drive sales of blog marketing

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Blog marketing Many enterprises are doing, in real life, business customers are not to be able to come. But if the enterprise builds a blog, can create tools on the blog, for the enterprise sales open channels, mining customers.

Enterprises through the blog, can effectively increase network awareness, so that users can through Baidu, Google and other search engines to find our company. Xiaofeng software company through the blog marketing has brought a considerable number of customers, of course, most of these customers are not directly through the blog, but many things introduced by the blog, this indirect for the company to bring customers the way the effect is very good. We use the blog to publish the Lottery website program http://www.yikuyun.com/related content, the system introduces the function of the software, can also answer questions and answers in the form of the reader. Of course, this is a certain process, can not just have visitors to carry out product marketing, the need to gradually establish relations with tourists, the simple visitors into customers.

How Enterprise Blog Marketing to attract more potential customers to our website, below I from the Lottery website Program Product blog Marketing experience, from the following to help companies do blog marketing.

1, the blog into the extension of the company's website.

Blog to become the company's website extension, not to say that the blog as the company's marketing station to do. Take us to do the lottery website program product, if a blog station is the product propaganda information, so the visitor volume will be greatly reduced. We do blog marketing is in the blog station reasonable, natural to join us lottery information, but also as the 3rd of the identity of the visitors to share some of our Xiaofeng software real, useful information. So the user through the blog to our company has a preliminary impression, indirectly guide users to search our brand, this is a brand promotion of an effective way.

2, solve problems or share resources, do not lure visitors.

Enterprise Blog Construction, do not as a corporate marketing station to do, blog positioning should focus on solving customer problems or share your resources. If we do lottery website procedures, blog construction can not induce visitors to buy products suspected. Blog Construction is the first to solve the problem of visitors, with loyal visitors, slowly add some of the company's product publicity, the focus is to convey the message, not to lure visitors to buy products.

So what exactly does the content of the blog need to write? How to use "question and answer" or "FAQ" as the "shadow" of the blog post. Question and answer the content to do what, can and product sales staff consulting, the recent customer concern is what the problem, what good suggestions. In addition, you can view the blog search records, to see what keywords people use to visit the site, so that the user is really to solve the problem and our lottery website program products, a combination of common problems, so that the content of the blog to take into account the user's experience, have the ability to promote the enterprise's products

3. Avoid long speeches.

Blog posts are best to be concise and powerful, focusing on an idea. Use a short paragraph or bulleted list, don't bury important information, and point to the central idea in a word. This not only takes care of the busy readers, but also helps to solve many people's anxiety about writing. Blogs can be graphics, video, and even embedded PowerPoint presentations.

4, eye-catching title.

No matter when, what kind of website, article title is a very important point. Blog marketing is to pay attention to the title of the formulation, I often spend a long time to think about the title. Sometimes I spend more time writing titles than I write the text. Because each blog post has a new page on the site, each new page creates an opportunity to elevate the search engine keyword rankings, whether it's Google, Bing or any other search engine. Blog post title is the title of the page, so the title is key.