Talking about how to improve the conversion rate of the single page station of Amoy

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These two years, more and more webmaster friends choose Amoy Passenger Station, for us to Amoy owners, in addition to API station we use the most is a single page station. One-page station is very popular, because it is simple and quick to build, many novice friends are starting from a single page station. But a single page station has a problem is very prominent, that is the conversion rate. A general one-page station no matter is in the early days of the construction station IP, or later in the late flow relatively stable conversion rate is relatively low, how to improve the conversion rate of single page station has become our Amoy customers are very concerned about.

To solve the problem, first have to understand it, then what is a single page station? I understand so, single page station is usually in the head of the website page to call a frame, inside the frame content is regarding the product aspect content, visit our website user to see the introduction may click our Amoy Guest link to carry on the purchase. So why is the click rate so low? I think the final analysis is a single page template problem, casual online search Taobao Customer single page template can find a lot of sets, but are stereotyped, or is the list of XX products, or Taobao boutique shop navigation and so on, even if its template made beautifully, people will produce " Aesthetic fatigue. " When users enter your site at a glance to see the same template, it is inevitable to think: this site, the natural conversion rate is not high.

The solution to the problem is also clear, that is, to create their own unique template. Not necessarily more exquisite, but must be concise professional, so that users come in after a sense of trust, so that users feel that your product is authentic, rather than fake and shoddy goods. The main points of making a template I summarized the following points:

1, according to their own target group to establish the style of the template. For example, our target population is women, then our template can use the pink line, creating a warm and romantic feeling. For example, you sell children's toys and so on, the template must be made a little cartoon, so that can cause the resonance of consumers, invisible to improve the conversion rate.

2, the template file must not be too big, the current page design is based on css+div, if your template is very complex, resulting in CSS file loading too slow, then the Web page in the loaded CSS file will be lost before the style, resulting in page confusion, the site's impression is unfavorable, will also affect the conversion rate.

3, may wish to put on a single page Taobao search promotion, through my several sites I found that nearly 1/3 of the revenue is incredibly by this humble search box brought.

Contrast

The figure below is a year ago my one Amoy station clicks and Income chart

You can see that the rate is very high, the conversion is low. During the Chinese New Year did not manage the website, was lowered the right, the flow reduced, hence replaced the template, the contrast is very obvious.

I think this is by no means accidental, to a certain extent, reflecting the impact of the template on the conversion rate. This article by the Taobao Ladies Http://www.92pcpc.com First, reprint please keep.