Talking about how to strengthen the network marketing by the Advertisement single page (Landing page)

Source: Internet
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In Webmaster forum often see some old Bird said LP page, LP is actually landing page abbreviation, also known as landing page, plainly can be any one of the flow of advertising single page, the purpose is to strengthen network marketing.

In the traditional sense of the LP page and email marketing related to the use of e-mail friends will have received the e-mail experience, the mail is a beautiful page, the purpose of the mail itself is marketing. Now the LP page and search engines, pay traffic, and so on, to achieve the marketing effect of creating a single page, so that it in search engines and paid advertising bit display.

The function of the LP page is summarized as follows: Let the visitor click on the other page of the jump, let the visitor download the software, buy the goods, etc., let the visitor allow the merchant to follow up the investigation, such as email, telephone, etc., usually including a registration process; Let visitors leave feedback and other information.

Landing page for you to promote the product is very advantageous, the LP page does very simple beautiful and easy to accept the visitor, through comments and testimonials of the advertising page to provide highly relevant information to customers, so that customers think that this is the required products, determined to purchase, thus greatly improving the ROI.

You search the search engine Jinshan poison PA, the first page is duba.net, the page is very refreshing, you will first see a big red button, which reads "Download free 90 Days", the page below is 10 times through the VB100 International authoritative certification, International authority AV-C sweep buy speed test gold and so this is Jinshan company to promote anti-virus software to do the Praise-type LP page.

Open Ifeng.com's homepage, click on the registration button, pop-up is a registration page. This page clearly tells visitors only 3 steps to complete, fill in registration information, improve personal information, registration completed. This is the LP page made by Phoenix to improve user registration.

To achieve the goal of net profit, make a large website can make money, but individual is difficult to complete, Landing page suitable for enterprises more suitable for personal webmaster. Things to note about LP:

Match the title of the product and landing page exactly, taking into account the search volume of the keyword in the search engine. Let more visitors know that they have found the information they need. Make a clear call to action, that is, use the graphics button to tell visitors a few steps to complete, shorter call to action for 1-2, the above Jinshan poison is a download button. For a longer length of 3-5, the above Phoenix registration page contains 3 registration guides.

The description of the use of the second person as far as possible, so that readers feel and customer service in the communication, description bogey long, your description is not more interesting than the novel? to deliver a clear and persuasive message to your readers, your goal is to deal with a deal rather than show your artistic talents. Put the heaviest information on the first screen, some visitors are too lazy to slide the mouse wheel. Add a few user Readme or success stories to make sure the visitor is certain.

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