Talking about the difference between SEO and ordinary editors

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Criminal Day Marketing found that many companies can not distinguish between editors and SEO editors, there are currently SEO editor This position of the company is not a lot, in fact, the two have a very big difference. In the era of network rampant, SEO Editor's importance is increasingly obvious, today's Day of marketing and everyone to analyze the difference between SEO and traditional editing, so that we better understand the importance of SEO editors.

The definition difference between the two

1, what is the general editor

Editors, with material civilization facilities and means, organize, collections, collect, collate, compile and approve all kinds of spiritual products, so as to disseminate the work of the public and the personnel engaged in the work. The ancient meaning of editors is to follow their sequential, and to compile a simple policy. Edit the word, that is, from the collection of simple policy, later writing material changes, continue unchanged.

We usually refer to editing, which refers to the work of modifying the text, such as newspaper editors, book editors, etc.

2, what is SEO Editor

First we can see what is the Network editor, network editor is the content of the Web site designers and builders, through the network of information collection, classification, editing, audit, and then through the network to the World Wide Web users to publish, and through the network to receive feedback from netizens, interactive. Network editing refers to the personnel who use the relevant professional knowledge and modern information technology such as computer and network to construct the content of Internet website. SEO can be counted as a part of the network editor, but SEO editors need to master the relevant SEO knowledge, and the SEO knowledge and the ability to combine the editor.

Ii. differences in the working contents of the two

1. General Editors ' work focus

Event oriented

General editors are mainly event-oriented, writing and editing according to various events occurring in daily life.

Keep up with current issues

General editors need to follow the hottest events to analyze and report, and to guide the readers.

Consolidate text resources and overall layout

According to the actual needs of the column, the text of the event to be original or text information integration. including layout layouts and picture insertion and so on.

2, SEO Editor's work Focus and content

Criminal Day Marketing Think SEO Editor's work core is to attract clear online to buy user groups, increase site traffic, improve the conversion rate of orders. These are SEO editors need to focus on the content and work of the core, they are doing all the work around this core to unfold.

Research Product Features

SEO editors if you want to attract accurate buying groups, you need to first product selling points, characteristics of a detailed study, after a careful understanding of the product's selling point before they can be better for the purchase of the text of the decoration and editing.

Research user Search Habits

SEO editors need to address the user's search habits on the web, some of their commonly used interrogative words for analysis and summary, such as in the search for some product brands, the user most of the search habits are more colloquial will be more, "which brand", "what brand" such vocabulary will be more often appear.

Data analysis

After mastering the user's search habits, SEO editors will begin to analyze the content of the user search, in different people, different seasons, which words will be searched more.

Keyword Research

SEO Editor is an important content is to carry out keyword research, mining long tail keywords, according to the content needs, index, competitive difficulty to choose keywords, seo editors need to carefully study a work.

The writing of the content

This part includes both fluent and fluent text content, including the use of various types of labels, as well as original and false original use. If a few of the previous work is SEO Editor in order to prepare for the final effect, then this part is the final test results of a step.

Iii. Summary

In general, criminal day marketing think that ordinary editors are more inclined to an information reporter, text integration, and SEO editors are more inclined to keyword research, marketing such a position, the two actually have the essence of differences and differences.

Criminal Day Marketing found that at present, many companies will be SEO and edit the post separation, there is a separate SEO Commissioner and special editors. But SEO Commissioner although have SEO analysis ability and technology, but not necessarily have the writing skills of editing, while the editor has a solid writing skills, but does not have the SEO should master the technology, so the day of marketing think SEO and editing work together can make up these deficiencies.

SEO editors not only have good writing skills, but also mastered a certain SEO technology, in the editing copy more advantages. Good copy plus SEO technology exists, so that the effectiveness of Web site optimization can be better reflected. Criminal Day Marketing is based on these points, set up their own SEO core team, but also the development of the SEO outsourcing team, in the process of optimizing the site has more advantages.

Author: Lindsay Sina Micro Blog @ Criminal Day Marketing

Original link: http://www.xtseo.com/copy-right-service/39.html

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