Talking about the fresh electricity dealer

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When it comes to electricity, these two years are almost all Taobao, Jingdong, Amazon and other giants in the eyes of people shaking, few fresh blood, and some even had no time to enter the eyes of people have been quietly down. Just when I see the news feel a little tired, recently finally have a little new stimulation, that is, fresh electricity business.

This mode in my opinion is relatively fresh, at least a "fresh" word can give you a change of taste. When I first saw such a report, I first felt that I had a good idea, and then I got to know something about it, and I thought it was a kind of "looking beautiful", which is not very grounded.

Why do you think it's "fresh" in the beginning? Of course the most direct reason is that it is in the raw this is not too conventional electrical business field opened a shortage, if you can form a climate, is the fresh field of "Jingdong Mall", you can sit on a market. In addition, fresh electricity dealers in the initial agricultural and sideline products in the large-scale integration has advantages, from the source of centralized integration of resources, simplifying the process of transport, this model, at least more than through a number of links to the supermarket or market model to be more attractive, because this can be to a certain extent to ensure that fresh food "green", This is a bright spot today, when the credibility of food security is shrinking.

But a model that looks beautiful seems to be facing a lot of tests today, at least two of what I can think of.

First of all, the logistics system of fresh electricity providers must be very complex. Since it is a fresh electricity business, the preservation of course is the first, logistics is absolutely not to neglect. Jing-dong Logistics and distribution has done very well, can be completed within half a day of delivery. But the fresh electricity quotient is higher than this request, at least the overnight is very difficult to accept. In addition, many people buy fresh products with immediacy, may be quick to cook time to think of, or suddenly come to guests, think of adding a few dishes of the problem, this time the next single distribution is required to hours or even hours to calculate. Originally intended to eat at 6, but six o'clock in a hurry to send over, are hungry recovered. Therefore, this kind of logistics distribution pressure should be relatively large, once the logistics can not keep up, raw and fresh.

Secondly, what is the audience of the fresh electricity business? This is a more embarrassing question. If you buy food online now, who would be interested in it? Of course, young people, especially those who like to house or work more busy. And they often just want to taste the "fresh" and buy a one or two times, I am afraid that the long-term maintenance of this practice will not be much. What is more frightening is, what age is the person who buys the food now? According to the latest group of data, China's current netizen 570 million, the basic distribution in the 10--40-year-old, but usually often on the street to buy vegetables are more than 40 years old Aunt uncle, and they also enjoy the street to buy food feeling, especially older people, This is part of their lives, and they will not let them go shopping for food. In particular, the city of Shanghai, Aunt Big ye are shopping in the street has been the old river, stroll the market to cut the bargain to be enjoyable, or home is also uncomfortable. This is a challenge for the fresh electric business, because there is also a problem of living habits, so that Uncle aunt to give up shopping for the fun, not easy?

It can be seen that the fresh electricity business in order to live on the Internet, may also have to overcome a lot of problems, at least until now, I have not heard of a fresh electricity dealers can be a good reputation. Of course, the new model will always encounter unprecedented difficulties, I believe that through continuous exploration, will always find its way to go.

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